The San Francisco 49ers will debut a bold new look in 2025 as part of the NFL's Rivalries program, a new collaboration with Nike that celebrates iconic divisional matchups with custom uniforms and fan gear.
The 49ers are among the first teams to take part in the program, joining the rest of the NFC West and AFC East. Each Rivalries uniform is inspired by the spirit of its city and fanbase, and the 49ers design was created with input from the players themselves as a tribute to the Faithful.
The team's Rivalries uniform will make its on-field debut in Week 18 against the Seattle Seahawks at Levi's® Stadium and will only be worn once this season, making it a must-see matchup.
"I know the crowd is going to go crazy," defensive back Deommodore Lenoir said. "This is all everybody has been asking about."
Uniform Highlights
- Helmet: A first-of-its-kind midnight black shell with red stripes and a gold-coated facemask.
- Jersey & Pants: All-black with red stripes, bold red numbers outlined in gold, featuring custom Saloon style numbering inspired by the 49ers historic wordmark.
- Faithful Script: A stitched script beneath the front collar honoring the loyalty of 49ers fans worldwide.
"The People's Tight End" George Kittle was hands-on in the design process and couldn't wait to see the finished product.
"I was part of the design crew," Kittle said. "We wanted something fun, something different that we don't really ever do. I haven't worn all black since my rookie season. But we never had black helmets and so I'm the most excited about this bad boy (the helmet). Holy cow we are going to look cool."
Kittle added that the new look will bring an edge to their rivalry game against the Seahawks.
"I feel violent when we wear all black," he said. "Like we're just standing on business. All ten toes."
Quarterback Brock Purdy and linebacker Fred Warner shared the same excitement for the sleek style and the uniform's nod to tradition.
"I think all black is just going to look so slick," Purdy said.
"I like the old school numbers, wow," Warner added. "I can't even wrap my mind around wearing this."
Playing off the iconography of the team's rich California heritage, as well as past season lore, the Stereo Creative and 49ers team collaborated to create a dynamic studio shoot relying on projections to bring texture and history in.
Fans can purchase limited-edition Rivalries jerseys, sideline apparel, and gear ahead of the season at Shop49ers.com, Nike.com, NFLShop.com, Fanatics.com, team stores, and select international retailers.
Secure your seats now to see the Rivalries uniforms in action at Levi's® Stadium in Week 18 against Seattle, click here for tickets.
