A thrilling day of football, both on and off the field, was enjoyed by a group of students during a full day in London shared with beloved figures from the 49ers organization.
The 49ers in coordination with the Leeds United Foundation and the NFL Foundation have teamed up for Unlocking Potential, a multi-year initiative to provide greater access to educational and sporting pathways for marginalized young people in Leeds. On Saturday, October 11, 2025, the program welcomed thirty children from Beeston Primary School in Leeds for the opportunity to attend their very first NFL London Game.
During their trip to the capital, the children took part in flag football drills in London while meeting special guests former 49ers wide receiver Marquise Goodwin and 49ers mascot Sourdough Sam. The noted 49ers alumni, Goodwin, has participated in a variety of team events this season and is a celebrated athlete who participated in the 2012 Olympic Games in London as a long jump participant in Track and Field.
The students from Beeston Primary School left the flag football event and were then treated to the unforgettable chance to watch the NFL London Game at Tottenham Stadium with the Broncos facing the Jets while bringing the energy of American football to life. This full event served as a fantastic highlight of the Unlocking Potential program, showcasing the power of sport to create impactful and inspirational moments.
About Unlocking Potential:
The Unlocking Potential program is an initiative designed to tackle inequality by providing greater access to educational and sporting pathways for marginalized young people across Leeds. By bringing the fun and fitness of Flag Football to local schools and community groups, the program aims to improve physical and mental wellbeing while increasing opportunities for education and employment.
