Welcome, 49ers Faithful! 🇦🇺🦘
The San Francisco 49ers have officially touched down in Melbourne, Australia, ahead of their historic Week 1 matchup against the Los Angeles Rams at the MCG.
"Keeping Up With the 49ers" is your go-to hub for everything happening throughout the team's time Down Under, from the latest news and interviews to community events, fan activations, and all the action across Melbourne.
Follow along as the 49ers take over the city and connect with Faithful from Australia and around the world, all leading up to gameday at the MCG. Share your experience throughout the week using #FTTB on social media as we count down to kickoff!
Friday, September 4
🏈 Week 1 Opener Countdown: 6 days
49ers Kick Off First Day in Melbourne
The San Francisco 49ers officially kicked off their first full day in Melbourne with a packed slate of events across the city, beginning at AAMI Park for a Welcome Rally with over 2,000 local students.
The rally introduced students to the 49ers and American football through games, giveaways, and football education, with 49ers alumni and former AFL players joining the festivities.
Students also got their first look at the current 49ers roster when players took the field during the rally for warmups and dynamic stretching. The team was met with an enthusiastic welcome from the local crowd as players got their first taste of the excitement surrounding their arrival in Australia.
The action continued at AAMI Park with a Special Olympics football clinic, where 49ers players took the field alongside Special Olympics athletes to participate in drills and share their love of the game.
Later in the day, the Faithful gathered at Transport Bar, which has transformed into a 49ers hub in the heart of Melbourne. Local fans and those who made the trip from the United States came together to celebrate the team's historic week in Australia and share what it means to see the red and gold in Melbourne.
Day 1 wrapped up at the Melbourne Cricket Ground with AFL Finals action, giving the 49ers their first look at the venue they take over on gameday.
With the first day in the books, the 49ers week in Melbourne is officially underway.
‼️ What's Happening Around Melbourne This Week
The 49ers have arrived in Melbourne, and there are plenty of ways for the Faithful to join in on the action throughout the week. From fan rallies and football activities to 49ers-themed food stops and events across the city, Melbourne is turning red and gold ahead of gameday at the MCG.
Check back throughout the week as this guide is updated with event details, recaps, and highlights from the 49ers time Down Under.
*Events and appearances are subject to change.
📅 49ers Melbourne Week Event Calendar
🍴 All Week: 49ers Passport Food Program*
Fans can get a taste of Melbourne while celebrating the red and gold through the 49ers Passport Food Program, featuring local restaurants and food destinations offering special 49ers-themed experiences throughout the week.
Participating stops include:
- Easey's — 48 Easey St., Collingwood; the Melbourne burger spot is featuring specialty 49ers-themed menu items.
- American Doughnut Kitchen — The Melbourne staple is getting into the 49ers spirit with themed offerings and appearances throughout the week.
- Nonna's House — Featuring 49ers-branded menu options and a red-and-gold atmosphere ahead of gameday.
- Grace's — The local mobile espresso bar is getting a 49ers makeover with themed coffee, branding, and more.
- Bunnings Sausage Sizzle — The 49ers are getting a taste of an Australian tradition with a special sausage sizzle activation in Port Melbourne.
Friday, September 4
- 49ers Transport Bar Launch*
- Transport Hotel, Melbourne
- The 49ers Faithful home base in Melbourne officially opens for the week, featuring a fully branded red-and-gold experience.
- AFL Finals at the MCG
- Melbourne Cricket Ground
- 7:30 p.m.
- The 49ers will have a presence at the MCG as Melbourne's AFL Finals action gets underway.
Saturday, September 5
- 49ers Food Takeover: Bunnings Sausage Sizzle*
- 501 Williamstown Road, Port Melbourne
- 9 a.m.–4 p.m.
- 49ers alumni, Gold Rush, and Sourdough Sam are scheduled to make appearances throughout the day as the red and gold take on a classic Australian tradition.
- 49ers Passport Food Program Stops*
- Special 49ers activations are planned at Easey's, American Doughnut Kitchen, and Nonna's House.
Sunday, September 6
- 49ers Faithful Takeover Fan Rally*
- Transport Hotel, Melbourne
- 11 a.m.–2 p.m.
- Join the Faithful for a red-and-gold takeover featuring the 49ers Super Bowl trophies, alumni meet-and-greets, Gold Rush, Sourdough Sam, and more.
- Largest Cheerleading Dance Record Attempt*
- Federation Square
- 1–2 p.m.
- Gold Rush will join the Melbourne community for a special cheer experience and attempt at a new world record for the largest cheerleading dance.
Wednesday, September 9
- 49ers Food Takeover: American Doughnut Kitchen*
- Queen Victoria Market
- Gold Rush and 49ers alumnus Joe Nedney are scheduled to stop by American Doughnut Kitchen as part of the Passport Food Program.
Thursday, September 10
- 49ers Youth Flag Football Come & Try Sessions*
- Kia Arena
- 10 a.m.–12 p.m.
- Fans ages 13+ can get an introduction to flag football through throwing, catching, flag pulling, drills, and gameplay.
Friday, September 11 — GAMEDAY 🏈
- 49ers vs. Rams at the MCG*
- Melbourne Cricket Ground
- The wait is over as the 49ers and Los Angeles Rams take the field for the NFL's historic regular-season game in Melbourne.
- NFL Fan Festival*
- Melbourne Park
- NFL Melbourne Game Watch Party*
- Federation Square
- 49ers Watch Party at Transport Bar*
- Transport Hotel, Melbourne
