Ahead of the first-ever NFL game in Australia, the five-time Super Bowl champion San Francisco 49ers announce plans to "paint Melbourne red" with a full slate of fan events. The historic NFL franchise aims to create the ultimate, week-long experience, giving fans on the ground a taste of the San Francisco Bay Area and Levi's® Stadium, where the team calls home.
"Since the announcement of our participation in the NFL Australia Game, the excitement from our global fanbase has been staggering," said Al Guido, 49ers CEO. "Leaving a lasting impression on the Australian fans and community is a priority for our organization, which is why we're planning an exciting week of fan experiences, flag football activations, and community impact events. Australia is more than ready for American football, and we're incredibly excited to help grow the game and deepen our connection with Melbourne and the country as a whole."
All week long, fans can visit the Home of the Faithful presented by San Francisco Travel, located at Transport Public Bar in the heart of Melbourne, along the Yarra River. Serving as the team's fan headquarters, the Home of the Faithful will feature 49ers branding and photo opportunities, merchandise giveaways, and special guest appearances. The family-friendly experience will be open to the public daily, with extended opening hours throughout the activation and food and beverage specials on offer.
"From flag football clinics to our game-day gatherings, our week in Australia is all about bringing the 49ers Faithful together through unforgettable experiences around the city of Melbourne," said Stephanie Rogers, 49ers Chief Marketing Officer. "This global celebration of American football is the perfect way to kick off our organization's 80th anniversary season – a history filled with winning and connecting communities through sport. We are fortunate to have the largest NFL fanbase in Australia and can't wait to paint Melbourne red by engaging with them all week long."
Below are some of the 49ers scheduled events to take place in Melbourne. Media interested in acquiring event details, attending, and/or requesting interviews should contact Jacob Fill (Jacob.Fill@49ers.com) and Britt Prince (britt@princesportsent.com).
Home of the Faithful Launch Event presented by San Francisco Travel
Friday, September 4, 5:30pm local time
Transport Public Bar
NFL game week and 49ers festivities kick off with the Home of the Faithful presented by San Francisco Travel opening on Friday night. Transport Public Bar will be transformed with 49ers branding both inside and out, providing for exclusive photo opportunities and experiences. Members of the media are invited to the space for exclusive interview opportunities with 49ers leadership and legendary alumni.
49ers Faithful Takeover presented by San Francisco Travel
Thursday, September 10, 11:00am local time
Transport Public Bar
Ahead of gameday at the MCG, members of the 49ers Faithful will pack Transport Public Bar to get excited for their beloved team to take on the Los Angeles Rams. Featuring team rallies, chants, and songs led by legendary 49ers alumni, the event will provide an authentic 49ers experience identical to what fans in the San Francisco Bay Area enjoy during the NFL season. Fans will also have opportunities to take photos with the 49ers five Super Bowl championship trophies, Sourdough Sam, and the Gold Rush cheerleaders, as well as the chance to enter raffles for gameday tickets and other 49ers merchandise.
49ers Gameday Watch Party presented by San Francisco Travel
Friday, September 11, 8:30am local time
Transport Public Bar
The 49ers will host a massive watch party for all fans who cannot make it to the MCG. This one-of-a-kind experience is meant to replicate the Levi's® Stadium gameday atmosphere, complete with 49ers alumni, Sourdough Sam, Gold Rush cheerleaders, team chants, scoring songs, giveaways, and other exciting surprises.
Daily entrance to the Home of the Faithful presented by San Francisco Travel is free and open to the public. For entry to the Faithful Takeover and Watch Party events, fans are required to reserve a free ticket using the following links:
