The Faithful fan base will take center stage on Saturday night as the San Francisco 49ers host the Seattle Seahawks at Levi'sÂź Stadium in the final regular-season game. The primetime matchup also carries major weight, with the NFC West title and the conference's No. 1 seed on the line. The high-stakes Fan Appreciation Day will feature fan-focused celebrations throughout the night, giving fans a reason to arrive early and bring the energy to Santa Clara.
Kickoff is set for 5 p.m. PT on Saturday, January 3, with national coverage on ABC and ESPN. Gates open two hours prior.
What To Expect - Arrive Early
Fans are encouraged to arrive early to take part in gameday activations and exclusive giveaways throughout the stadium. "For the Faithful" rally towels presented by SAP will be given to fans at the gates, all attendees will receive 20 percent off Zenni glasses, and fans can stop by Faithful Mile to purchase a $5 Bud Light.
Additionally, one lucky row will receive Great America passes, and fans are encouraged to stay text-savvy throughout the game to participate in "text-to-win" contests featuring prizes from Peet's Coffee, 76, and more. Additional giveaway surprises are still to come.
Rivalries Game - Wear Black
Saturday's matchup will also mark a historic moment for the 49ers, as the team debuts its highly anticipated Rivalries uniform for the first time this season. The all-black look features a midnight black helmet with red striping and a gold-coated facemask, paired with bold red numbers outlined in gold and custom Saloon-style numbering inspired by the franchise's historic wordmark. Fans are encouraged to wear black to match Purdy and co. and enhance the atmosphere at Levi'sÂź Stadium.












