Today, the San Francisco 49ers with support from PwC, the team's Official Digital Consulting Partner, launched the new 49ers App to members of the Faithful worldwide. Developed collaboratively by the two organizations, the app is a unique, one-of-one experience that combines PwC's deep technological expertise with the 49ers legendary brand to create a personalized and customizable interface for fans.
To celebrate the launch of the new global app and the franchise's 80-year legacy, the 49ers have unveiled a commemorative 80th Anniversary logo exclusively viewable in the app until 9 a.m. PST. Thereafter, the logo will begin to appear across 49ers digital channels and continue throughout the season as a key part of team branding, merchandise, and the stadium experience. Fans can view the logo by updating their current app or downloading the app for the first time from the Apple App Store or Google Play.
"Providing the Faithful with an innovative fan experience, no matter where they are located around the world, is one of our top priorities as an organization. Our new 49ers App is meant to take that experience to the next level," said Stephanie Rogers, 49ers Chief Marketing Officer. "As we celebrate our 80th anniversary, we are thrilled to unveil a platform that will more closely connect our fans to each other and the team. Today is an exciting day for us and we look forward to unveiling new features that will be built into this platform with our fans' feedback."
Industry-leading technology is ingrained in the 49ers App at every level, extending the franchise's history of innovation over the past 80 years. With support from PwC, the 49ers are proud to launch Sourdough Sam AI, a generative AI chatbot designed to transform the digital and physical fan experience. Sourdough Sam AI will help fans learn team news and stats, enjoy gamedays at Levi's® Stadium, and enhance their fandom. For example, it can tell users about their favorite players, help them navigate to the nearest stadium restroom, and even follow live games via a first-of-its-kind, real-time gamecast display.
"Being a sports fan in 2026 is about personalization and there is an expectation for teams to create a more personal, more digital, and more connected experience and this app is a powerful example of how technology can deepen those connections at scale," said Tyson Cornell, PwC US Advisory Leader. "By bringing PwC's deep data, design, and generative AI expertise with the historic 49ers brand, we were able to create an experience that meets fans where they are—whether at Levi's® Stadium or anywhere in the world. As the Official Digital Consulting Partner of the San Francisco 49ers, we look forward to continuing to innovate and deliver together in the service of this incredible franchise and its fans."
Designed to be a one-stop destination for all 49ers information, the new app customizes the user experience to each individual fan. From the moment they enter the app, fans are encouraged to personalize their profile and select their favorite players. These choices, which can be adjusted at any time, help the app tailor news and content feeds that are most relevant to each user's interests.
If fans choose to enable location services, the app helps members of the Faithful connect with each other by providing information on 49ers fan chapters, meet-ups, and other events in their area. Collectible and shareable virtual "badges" are also awarded to fans who use specific features, complete tasks, and consistently use the app.
All Levi's® Stadium gameday technology integrations from the previous version of the 49ers App are still available, including mobile ticketing, parking, payment, and concessions redemption. Moving forward, as the Faithful begin to use the app, the 49ers will continue to solicit their feedback as the app improves and evolves. The goal is for the 49ers App to serve as an important tool as the team continues innovating and transforming Levi's® Stadium into an Intelligent Stadium.
"Based in Silicon Valley, we feel a deep responsibility to innovate and use technology to enhance our organization, stadium, and fan experience," said Costa Kladianos, 49ers EVP & Head of Technology. "Creating a new digital platform that is accessible to our fans around the world is something we've been working on for quite some time. PwC has played a crucial role in developing the new 49ers App and we are fortunate to have them on our team. We look forward to collectively raising the bar for global sports brands and reimagining how technology can transform fandom."
With the 49ers international growth, headlined by upcoming games in Mexico and Australia, the 49ers App is also now available in Spanish for the first time.
