The San Francisco 49ers announced on Wednesday that the team has created numerous events to heighten public participation in Breast Cancer Awareness Month during their home game on Sunday, October 17, 2010 against the Oakland Raiders sponsored by the California Lottery.
In a special halftime ceremony, the Club will honor the courage of 49 breast cancer survivors representing the Susan G. Komen Foundation and the American Cancer Society. Breast cancer survivors will participate in the coin toss using a commemorative pink coin, while breast cancer logoed footballs will be used throughout the game. Certain items will be auctioned off following the game to raise funds for Breast Cancer Awareness.
"Those affected by breast cancer, both survivors and their families, deserve to be honored for their courageous battle," said 49ers President and CEO Jed York. "The NFL has dedicated the month of October as Breast Cancer Awareness month and we gladly join this national movement to help find a cure."
In addition, all 49ers captains will have a pink captain patch located on the chest of their jerseys. Additionally, certain players will don pink gloves, armbands, hats, shoes, chinstraps, skull caps, while others will use pink towels and have decals on their helmets and eye shields to show support. The Gold Rush Girls will be wearing pink jackets during the second half of the game. Members of the 49ers sideline staff will also be sporting pink Breast Cancer Awareness pins and hats.
Throughout the game, information about breast cancer awareness will be available in the Bud Light Gold Mine. Stanford Medicine, the official health care partner of the 49ers, will also have an informational booth in Faithful City presented by MetroPCS regarding early detection. Stanford Medicine will also be providing t-shirts for the 49 breast cancer survivors participating in the halftime ceremony.