Alex Chang is in his fifth season with the 49ers and is the chief marketing officer. Chang's team includes brand, design, social, digital, content, game presentation, events, corporate communications, and public affairs.
Since joining the 49ers, Chang has spearheaded the "Faithful to The Bay" brand campaign, the team's 75th Anniversary campaign and the return of the '94 red throwback jerseys. He has also led successful bids to the NFL which earned the 49ers global marketing rights in Mexico and the UK. His team's efforts in Mexico earned a Best in Sports Social Media nomination from the Sports Business Journal.