Alex Chang is in his fifth season with the 49ers and serves as chief marketing officer. Chang's team includes brand, design, social, digital, content, game presentation, events, corporate communications, and public affairs.
Since joining the 49ers, Chang has spearheaded the "Faithful to The Bay" brand campaign, the team's 75th Anniversary campaign, and the return of the '94 red throwback jerseys. He has also led successful bids to the NFL which earned the 49ers global marketing rights in Mexico and the UK. His team's efforts in Mexico earned a Best in Sports Social Media nomination from the Sports Business Journal.
A veteran of more than two decades in brand marketing, Chang is an influential player in the sports marketing industry. Prior to joining the 49ers, he served as the head of partnership marketing for Samsung. Prior to that, Chang worked at elite marketing agencies. He was vice president at Wasserman, where he advised global brands on their sports and entertainment partnerships. He also served as vice president at IMG College.
Chang became an industry expert at American Express, where he spent 13 years in various marketing roles, including vice president of sports and entertainment marketing and vice president of U.S. advertising. He also served on the executive leadership team at American Express, which created Small Business Saturday. Chang began his career at Ernst & Young as a senior strategy consultant.
As CMO of the 49ers, Chang was awarded an Adweek CMO Vanguard Award and was named to the Gold House A100 list, honoring the 100 Asians and Pacific Islanders who had the most impact on culture and society. He was previously named to the SBJ's Forty Under 40 and Power Players lists. His work has been recognized by awards from organizations including the Cannes Lions, Effies, CLIOs, Webby, Shorty, and Event Marketer. Chang is also a founding board member of PRO Sports Assembly, a non-profit trade group focused on increasing diversity and inclusion across professional sports.
Chang is a native of North Carolina and earned both his bachelor's and master's degrees from Emory University in Atlanta. He and his wife, Menaka, have three children and reside in Silicon Valley.
