Austin Moss II is in his fifth season with the 49ers as the director of player engagement. In this role, he provides tailored personal and professional development programming designed to support the growth of players both on and off the field. Moss II oversees the 49ers rookie development program, veteran programming, mental health and wellness, and social justice initiatives for the team. He is responsible for creating, developing, and nurturing trust with the players while enhancing the overall team culture. Moss II also helps players with the transition process both into and out of the NFL through continuing education, financial education, and providing assistance in dealing with personal and family matters through player programs.
Moss II joins the 49ers after more than six years with the National Football League in multiple roles. He began his career with the NFL as a PREP program and social media intern in 2012 and was later named manager of NFL Player Engagement in August of 2013 before moving to his final NFL role of senior manager, football administration and development beginning in 2016. With the NFL, Moss II oversaw the administration and execution of all PREP programs and managed social media and digital content. He served as a liaison to Senior Vice President Troy Vincent Sr. and coordinated all logistics/planning for PREP programs.