In 290 days, Super Bowl 50 will be played in Santa Clara, Calif. Eight days of festivities 40 miles north of Levi's® Stadium, in downtown San Francisco, will usher in the big game.
On Tuesday, the San Francisco Bay Area Super Bowl 50 Host Committee held a press conference to unveil initial plans for "Super Bowl City," a free fan village that will be centered in Justin Herman Plaza on the Embarcadero.
Chairman of the Host Committe Daniel Lurie told a crowd of reporters that the football festivities will be family friendly and offer something for everyone, not just fans of the game.
"(The village) is being designed to feature the best the Bay Area has to offer," Lurie said, "highlighting our technical prowess, culinary excellence and cultural diversity."
The San Francisco 49ers were well represented at the media event with team president Paraag Marathe and 49ers legend, Pro Football Hall of Fame defensive back Ronnie Lott in attendance.
"For our city, it's a great day," Lott said. "So many fans will have the chance to participate and be a part of this."
San Francisco Mayor Edwin M. Lee, speaking at the podium besides the Lombardi Trophy, gave a nod to his local team's goal of becoming the first to play, and win, a home Super Bowl. "We hope to keep this trophy here, for a long, long time," Lee said.
Here is a roundup of media coverage of the announcement: