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49ers Honor Breast Cancer Awareness Month

The San Francisco 49ers and the National Football League honor Breast Cancer Awareness in the month of October.

The 49ers kicked off Breast Cancer Awareness month with the 2nd annual Spa Day for BCA, which included a day of pampering for ladies who have battled or continue to battle breast cancer and who are directly affiliated with the team or front office. The well-deserved R&R included massages, facials by SkinSpirit, makeup and hair by JUUT SalonSpa, an eyelash and brow bar by Samba Glow and culminated with an amazing dinner at Michael Mina's Bourbon Steak & Pub. To top off the day, the ladies took home bracelets courtesy of Stella & Dot and beautiful flower arrangements from RoseCart Florist in Sunnyvale. Overall, the day symbolized the true strength and beauty of some incredible breast cancer warriors.

"We continue to grow the 49ers Breast Cancer Awareness campaign in hopes to spread the importance of early detection and annual screening, while also honoring our breast cancer warriors for the strength and beauty they portray from the inside out," said Maggie Cuneo, 49ers Community Relations Specialist.

"Thanks to incredibly generous donations and services from local organizations, we were able to help these ladies feel as beautiful as they are at the 49ers Spa Day for BCA."

In partnership with Dignity Health, on Sunday, Oct. 5th, the 49ers hosted 150 breast cancer warriors as part of a memorable halftime ceremony. Halftime was led by a moving PSA featuring season ticket holders; mother of Coach Tomsula, Betty Jo; and team photographer Kym Fortino. Following the PSA and decked out in custom, pink ribbon jerseys, the warriors consisting of both men and women who have faced breast cancer, ran out of a pink LED tunnel with pink balloons and formed the shape of a ribbon – it was truly an impactful visual and day to remember for all involved. Pregame, following a moving rendition of the National Anthem performed by Grammy-nominated singer Carolyn Malachi – whose grandmother is a breast cancer survivor, Betty Jo Tomsula sounded the foghorn to symbolize the start of the game.

In addition to the two showcased events, various fundraisers were held for Bay Area Young Survivors (BAYS), including a Monday Night Football Viewing Party at V Bar on Santana Row featuring a Dailey Method class led by Founder Jill Dailey to encourage practicing a healthy lifestyle to help prevent various cancers. October's BCA events culminated with a Stella & Dot hosted a trunk show with 50 percent of the proceeds benefitting Bay Area Young Survivors.

"Being breast cancer awareness month, we're strong proponents to help support breast cancer awareness," said Dailey. "I am a breast cancer survivor myself and we really appreciate what the 49ers are doing to give people a lot of awareness to really take care of themselves and do their self-checks. And we wanted to come out here and support them with this, too."

On Saturday, Oct. 25th, the NFL hosted a National Screening Day for underserved communities to seek free health exams and mammograms. In conjunction with the 49ers Foundation, a $10,000 grant was made to the American Cancer Society to host a screening and informational fair at la Clinica de Salud del Valle de Salinas (CSVS). More than 100 women visited the clinic for a free screening, while their transportation and families were all taken care of through resources provided by the NFL/49ers American Cancer Society grant.

To learn more about this season's BCA beneficiary, please visit:

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