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49ers Foundation Celebrates First $1 Million Pledged Through Annual Giving Society

The 49ers Foundation is celebrating the first $1 million committed to the non-profit via their new annual giving program, the Red & Gold Society. Dedicated to acknowledging individuals, foundations, and corporate partners who make an exceptional commitment to educating and empowering Bay Area youth, the Red & Gold Society is believed to be the first annual giving society formed by a professional sports team.

Launched at this year's installment of the annual "Players for a Purpose" event in September, the Red & Gold Society provides added benefits for donors in appreciation of their generosity. The new membership initiative establishes a long-term funding mechanism for the 49ers Foundation that ensures the continuation of the organization's mission to educate and empower Bay Area youth.

This initial announcement was made with a launch video featuring 49ers Co-Chairman Dr. John York. Additionally, at Sunday's game against the Seattle Seahawks, the inaugural members of the Red & Gold Society presented a check for $1 million, pledging the amount to the Foundation for years to come.

"We are very proud to be establishing what we understand to be the first-ever annual giving society driven by a professional sports team," said 49ers Co-Chairman Dr. John York. "The 49ers Foundation publicly unveiled the Red & Gold Society last month, and our inaugural class of members has committed more than $1 million to educating and empowering Bay Area youth. We are grateful for this group's commitment to the long-term sustainability of the 49ers Foundation's work in the community."

Open to groups and individuals, the Red & Gold Society features three tiers of giving based on the monetary amount pledged: Founding Member, Gold Member, and Red Member. Tier and donor benefits vary depending on the amount pledged. All tiers receive recognition on a commemorative plaque at Levi's® Stadium, the Foundation's annual report, and website. Higher tiers receive additional benefits, which can be found at

Now in their 30th Anniversary season, the Foundation launched this annual giving society to directly provide for the future of their community work; another 30 years of giving back to The Bay. This anniversary season is highlighted by reaching a total of $50 million raised and invested back into underserved local communities.

To learn more about the 49ers Foundation's 30th anniversary, please visit