On Wednesday, I had the privilege to participate in the first panel of the 2015 #SportsConf.
Joined by Melissa Proctor (VP, brand strategy, Atlanta Hawks), Matthew Baxter (chief media officer, Liverpool Football Club), and Aaron LeValley (VP, digital strategy & analytics, AEG Sports), our panel "Sports Teams: The New Media Empires of the Digital Age" explored a variety of digital and social topics and was moderated by Craig Howe of Rebel Ventures.
The diverse panel shared unique insight on topics such as mobile traffic, curating content based on fan demographics and social media campaigns.
You can watch the panel above or visit Hashtag Sports to watch the rest of the conference.
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