Al Guido

President

Biography

Al Guido is one of the sports and entertainment industry's leading operators given his more than
20 years of experience leading NFL, NHL, and NBA franchises and award-winning industry
consultancies. In his role as President of the San Francisco 49ers, Al Guido is responsible for
all strategic initiatives and business operations for the five-time Super Bowl-winning NFL
franchise and its renowned management of Levi's® Stadium. Guido concurrently serves as
Chairman and CEO of Elevate, a best-in-class full-service consulting firm supporting
high-performing organizations in sports and beyond. A two-time Sports Business Journal "Forty
Under 40" honoree, Guido is dedicated to leveraging the power of sports and entertainment to
generate positive impact across the globe.

Named to his current position in 2016, Guido is in his tenth year as Team President after serving
as Chief Operating Officer from 2014-16. Under his leadership, Levi's® Stadium has become a
preeminent entertainment venue, hosting the 2019 College Football Playoff National
Championship Game, Super Bowl 50, WrestleMania 31, the 2015 NHL Stadium Series,
international soccer matches, as well as sold-out concert world tours including Taylor Swift,
Beyoncé, Coldplay, and the Rolling Stones. Guido continues to play a key role in attracting
major events to the stadium, and in 2026, Levi's® Stadium will become the first-ever venue to
host the FIFA World Cup and Super Bowl in the same calendar year.

Under Guido's leadership, the 49ers have earned global recognition for innovation in
technology, analytics, and community impact. The organization has been repeatedly listed as
one of the Best Places to Work in the Bay Area and was named ESPN's 2017 "Sports
Humanitarian Team of the Year," and named to Front Office Sports' inaugural list of "Most
Impactful" brands in 2024. The 49ers front office has achieved records for sales and renewals of
season ticket memberships, suite and premium seating memberships, and corporate
partnerships.

Levi's® Stadium, which is among the most-booked outdoor NFL stadiums, was designed,
constructed, and completed on time and under budget under Guido's supervision, and boasts
an impressive collection of industry awards, earning recognition as the 2015 "Sports Venue of
the Year" from both the Sports Business Journal and StadiumBusiness Awards. In 2021, the
venue launched the Member Inclusive Menu (MIM) and became the first in sports history to
include food and beverage in the cost of season tickets. Now in its fifth season, MIM has already
been recognized as the Best New Concept in Concessions by VenuesNow. Additionally, the
team's Executive Huddle presented by SAP has earned international recognition as the most
innovative venue technology from the 2019 Leaders Sports Awards and 2020 StadiumBusiness
Awards. The stadium was also recognized as part of the 2015 White House Smart Cities
Initiative, earned 2016 Department of Homeland Security's SAFETY Act Designation, and the
2019 NCS4 Stadium Security Award. Levi's® Stadium has been LEED Gold certified three times
(2014, 2016, 2024) by the U.S. Green Building Council. In 2024, the venue was recognized in
the Green Sports Alliance Play to Zero Awards for its exceptional conservation of water and
energy. Additionally, Levi's® Stadium was named the Environmental Stadium of the Year by the
Green Sports Alliance in 2016 and the StadiumBusiness Awards in 2017.

Prior to his role with the 49ers, Guido spent five years as a senior leader at the sports agency
Legends, where he was a founding member. During this period, Guido spearheaded major
stadium development and sales projects while playing a critical role in the agency's initial
international growth. Guido maintained his passion for consulting on transformative projects
around the world and in 2018 – fueled by demand in the sports and live event industry for a truly
connected, results-driven, and innovative agency – he aligned the interests and ambitions of the
49ers and partners Harris Blitzer Sports & Entertainment, Live Nation | Ticketmaster, and Oak
View Group to found Elevate. In 2022, Arctos Sports Partners joined Elevate's roster of equity
investors.

Under Guido's leadership, Elevate has quickly become a premier consultancy in global sports
and entertainment. In just six years, the firm has built a diverse client roster spanning major
leagues and organizations across the NFL, NBA, NHL, MLB, EPL, MLS, NWSL, college
athletics, combat sports, motorsports, and beyond. Known for its data-driven and
results-oriented approach, Elevate provides innovative solutions across sales, marketing, fan
experience, executive talent strategy, and venue development. In 2023, Sports Business
Journal recognized Elevate as "Best in Property Consulting, Sales and Client Services." Most
recently, the company expanded into the Middle East with the acquisition of RISE Group, adding
a new global footprint through offices in Riyadh, Jeddah, Abu Dhabi, and Dubai.
Guido has been recognized by the San Francisco Business Times for demonstrating industry
excellence and innovation in his position. In 2018, Guido was named to the "Leaders Under 40"
by the Leaders Sports Awards and to SBJ's list of "Power Players: Ticketing." He has also been
named 2021 Sports Executive of the Year against an international field by the StadiumBusiness
Awards.

Guido's innovation and inspiring management style have earned him a place at the podium at
some of the largest industry conferences in the world, delivering keynotes at events including
Leaders in Sport, SBJ's World Congress of Sport, the IEG Pivot Conference, the World Football
Summit, VenuesNow, and Bloomberg Power Players. Guido's unique perspective on the sports
and entertainment ecosystem and use of pioneering sports business technology have made him
a recurring guest on Bloomberg, CNBC, FOX Business Network and other global broadcast
networks.

In Guido's first NFL role, he led efforts for the Dallas Cowboys' opening of AT&T Stadium,
breaking industry records for PSL sales totaling over $600 million. Prior to his record-setting
tenure with the Cowboys, Guido served in senior leadership roles with the NHL's Phoenix
Coyotes, during which time the club achieved revenue increases for the first time in the
franchise's ten-year history, and attained "Top 5" ranking in new business sales across the NHL.
He began his career in sports and entertainment with Comcast-Spectacor, then-owner and
operator of the NBA's Philadelphia 76ers, NHL's Philadelphia Flyers, AHL's Philadelphia
Phantoms, Comcast SportsNet, and the Wachovia Complex.

In 2025, Guido reached a major professional and personal milestone by launching his own
family foundation – The Guido Family Foundation – that aims to to close the financial gap for
college students aspiring to careers in the sports and entertainment industry. Within its first
month, the foundation raised nearly $100,000 in order to make a lasting impact on the lives of
future industry leaders.

Guido sits on multiple professional boards, including City Year San Jose/Silicon Valley, the
Coach K/Fuqua School of Business, the San Jose State Institute for Study of Sport, Society &
Social Change, and the Positive Coaching Alliance. He is also a regular contributor to the Navy
Seal Foundation.
He received his bachelor of business administration from the College of New Jersey, where he
played wide receiver for the school's football program.

A native of Washington Township, N.J., Guido and his wife, Thea, have three daughters, Estella,
Sloane, and Tatum and reside in Los Gatos, CA with their dog Rocky.

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