Michael Bracken is in his 12th year with the 49ers and first as the team's vice president, football technology/video. He spent the previous four seasons (2018-21) as the director of video operations and seven seasons (2011-17) as video operations manager.
Bracken oversees all daily video operations responsibilities, including the production and editing of all practice and game films for team personnel. He also oversees the systems/software teams, which deploys and manages the club's mobile playbook and video solutions. Additionally, Bracken and his staff coordinate film exchanges with other teams and NFL Films, as well as maintain the 49ers NFL and collegiate video library.