Kevin Hilton is in his 13th season with the 49ers and currently serves as Executive Vice President, Corporate Partnerships. In his role, he oversees the partnership sales and activation teams which develop and implement fully integrated marketing platforms designed around the 49ers and other major Levi's® Stadium events.
During his time with the 49ers, Hilton has utilized the rich tradition of the 49ers brand and the organization's innovative mentality to establish impactful partnerships with several reputable companies. Through these innovative relationships, he has successfully designed programs that have helped showcase partners' brands and technologies in a way that uniquely tells their brand story while also improving the overall fan experience. Since taking on his current role in 2019, Hilton's leadership has enabled the corporate partnership team to set new highs in partnership revenue year over year.
Since the 49ers acquired global marketing rights in the UK and Mexico in 2022, Hilton has played a pivotal role in expanding the 49ers brand internationally. He has led all efforts to identify, sign, and activate global partnerships that create fans for life. Hilton's partnership team has ensured international communities can watch and/or listen to 49ers games easily, attend inclusive fan engagement events, and benefit from impactful community impact initiatives. Now that the 49ers have acquired rights in the UAE, his team aims to continue setting the bar for NFL global partnerships.
Hilton has also made large contributions to the Levi's® Stadium renovation project over the past two years, helping tie mutually-aligned corporate partners to refreshed areas around the stadium, including the NetApp Owner's Club, United Club, Xfinity Plaza, and more. These efforts, in part, have allowed the 49ers to maintain a Top 5 NFL partnership revenue.
Each year, Hilton's team raises millions of dollars for the 49ers Foundation, which focuses on educating and empowering youth in the Bay Area and beyond. Hilton also sits on the 49ers Charitable Giving Committee, which supports communities across the Bay Area through annual donations. In 2025, Hilton joined the NFL Sales Summit committee, where he mentors the next generation of NFL corporate leaders and fosters ideation and innovation around the league.
Before joining the 49ers, Hilton was with the San Jose Sharks and Sacramento River Cats. He graduated from California State University, Sacramento and now resides in Danville, California where he enjoys playing golf and spending time with his wife and two kids.