Justin Prettyman is entering his 10th season with the San Francisco 49ers and currently serves as Executive Vice President, Philanthropy, and Executive Director, 49ers Foundation, where he leads efforts to educate and empower youth from the Bay Area and beyond through football and community-focused strategies. Under his leadership, the 49ers Foundation has delivered award-winning S.T.E.A.M. education and nationally-recognized youth football programs, while building impactful partnerships with industry leaders and nonprofits across the region. To date, the 49ers Foundation has invested over $70 million into historically underserved communities across the Bay Area and beyond. In addition to supporting all youth-facing programming, Prettyman also helps lead the Golden Heart Fund, a first-of-its-kind alumni care program that provides a range of services for 49ers alumni transitioning out of football.
In 2023, Prettyman launched the Red & Gold Society, the first-ever annual giving society designed to engage individuals, foundations, and corporate partners, ensuring long-term sustainability for the Foundation. To date, Red & Gold Society members have contributed over $4 million towards supporting the sustainability of the 49ers Foundation's free health, wellness, and educational programming. Then in 2025, he helped establish the 49ers first-ever Charitable Giving Committee, which works to ensure the organization's community impact goals, strategy, and tactics are designed with diverse perspectives and intentionality. He has spearheaded all 49ers community impact efforts abroad as part of the NFL's Global Markets Program, including more than 50 community events in the UK and Mexico, leaving a lasting impact on local youth in the UK, Mexico, and the UAE.
Before joining the 49ers, Prettyman spent 11 years with the Boston Red Sox Foundation, which, along with the 49ers Foundation, is among the largest team foundations in professional sports. As Assistant Director of Marketing and Development, he led the Red Sox Foundation's cornerstone education initiative, the Red Sox Scholars Program, which earned the inaugural MLB Commissioner's Award for Philanthropic Excellence in 2009. Under his direction, the Red Sox Foundation also won the Robert Wood Johnson Award for Best Team Charity in Professional Sports in 2010.
Prettyman has received numerous accolades throughout his career, including being named to Silicon Valley Business Journal's Newsmakers List, Modern Luxury's Silicon Valley Power List, and the African American Community Service Agency's Power 50 List. Under his leadership, the 49ers Foundation has been recognized as ESPN's Sports Humanitarian Team of the Year, in Front Office Sports' Most Impactful awards, the California Teachers Association's Golden Bell Award, the Wender Weis Foundation for Children's Community Philanthropy Award, and the Silicon Valley Business Journal and San Francisco Business Times' community awards. The 49ers Foundation consistently ranks as a Top 20 corporate philanthropy across the Bay Area.
Prettyman holds a bachelor's degree in public relations with a minor in political science from Suffolk University, and completed executive education programs at Harvard Business School and the Leavey School of Business at Santa Clara University. Most recently, Prettyman graduated from the prestigious American Leadership Forum to become a Senior Fellow.
Outside of his 49ers role, Prettyman serves on the boards of the Silicon Valley Education Foundation, City Year Bay Area, Silicon Valley Leadership Group Foundation, and was recently selected to join the NFL Community Advisory Committee. He is also an active member of 49ers B.U.I.L.D., the team's Black employee resource group.
Originally from Rhode Island, Prettyman resides in San Jose with his wife, Alyssa, and their three children, Jackson, Kingston, Nya, and their French bulldog, Luna.
