Alison Lu is in her tenth season with the 49ers and currently serves as Vice President, Corporate Strategy within the 49ers Strategic Investments Group. Through a diversified portfolio of businesses, the group builds enduring brand and financial value, strengthens partnerships, and creates opportunities beyond Levi's® Stadium — guided by a deliberate approach to portfolio construction where each investment reinforces and accelerates the broader 49ers organizational strategy. Named to the Leaders in Sport 40 Under 40 and the Silicon Valley Business Journal's 40 Under 40 Class of 2025, Lu has been a consistent force for innovation across the 49ers and Levi's® Stadium.
Before assuming her current role, Lu led the 49ers Business Strategy & Analytics department, which provided data to inform organizational decisions and guided overall business strategy. Partnering with internal departments and external collaborators, the BSA team drove revenue growth, operational efficiency, and measurable gains in fan satisfaction and engagement.
During Lu's tenure with the team, she has played a key role in several groundbreaking initiatives. Lu helped launch the Member Inclusive Menu (MIM) – the first program to include concessions as part of all season ticket memberships. Her team worked alongside 49ers food & beverage partner, Levy, to design menus, launch fan communications, and operationalize new staff and technology. Now in its sixth season, MIM has continuously improved fan satisfaction and throughput, and has been recognized as the "Best New Concept in Concessions" by VenuesNow.
In 2018, Lu's team launched the Executive Huddle presented by SAP – the first real-time analytics control room on NFL gamedays – which helps Levi's® Stadium operations staff identify and respond to gameday fan experience issues in real time. This innovative technology has received numerous awards including the "Leader in Innovation" by Leaders In Sports and "Best Venue Technology" by TheStadiumBusiness. Sports Business Journal also recognized the Executive Huddle as a finalist for "Best in Sports Technology."
Focused on building a frictionless fan experience, Lu and her team implemented new check-out technology at the 49ers Team Store presented by Visa and across Levi's® Stadium for the 2025 NFL season. Additionally, Lu collaborated with app developers at PwC to transform the existing 49ers app, redesigning the mobile tool to be a 365-day resource for 49ers fans across the world.
Other major projects Lu's team manages include 49ers affiliated businesses like 49ers Cal-Hi Sports and the Horizon Summit. She has also spearheaded a new corporate partnerships analytics process to drive value amongst the 49ers organization, fans, and partners.
Lu was an integral member of the team that submitted successful bids to bring Super Bowl LX and the FIFA World Cup to Levi's® Stadium in 2026, making Levi's® Stadium the only venue to host both mega-events in a single calendar year.
For three years during her 49ers tenure, Lu also helped build the Insights vertical at Elevate Sports Ventures, a leading sports and entertainment consulting agency, where she drove revenue at a new MLS Stadium, launched marketing and sales efforts for an emerging sports league, and diversified revenues for a publicly owned venue. Before joining the 49ers, she worked at PA Consulting in New York City focusing on clients in the energy and utilities sector.
Lu serves as executive sponsor for APEX, the 49ers employee resource group that strives to unite employees of Asian, Pacific Islander and Asian Pacific heritage.
A San Francisco native, Lu earned a BS in Environmental Engineering from Yale University and an MBA from Harvard Business School. If she's not at Levi's® Stadium, Lu is probably skiing or visiting her favorite bakery or donut shop.
