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Faithful 49 in 2016: Program Updates

Rain or shine, win or lose, the best fans in the NFL came out in full force to support their San Francisco 49ers.

Dear Faithful,

As you may know, two years ago we launched the Faithful 49 Program presented by Esurance – one of the most robust fan programs in professional sports.

Through Faithful 49, we have provided fans with many rewards, including:

  • Player worn equipment, autographed memorabilia, pregame field passes and VIP passes
  • Trips to away games in St. Louis and Chicago on 49ers-chartered planes
  • Thousands of 49ers keepsakes

From the start, Faithful 49's focus centered on rewarding the top 49 program participants, yet we have countless passionate fans that deserve to be recognized just as much as our top users. Our goal is to improve your experience with the program regardless of whether one engages on daily or monthly. As a direct result of fan feedback, we have removed the ranking system and will extend more rewards to members across the program.

For the 2016 season, in place of Red and Gold Status, we will introduce special incentives to be unlocked upon reaching program milestones. This enables fans to earn yards at their own pace, in a non-competitive format.

Increased sweepstake opportunities will be available for every Faithful 49 member. Beginning in 2017, we will deliver Faithful 49 Letterman jackets to qualifying members (details to follow this fall).

What continues to set the Faithful 49 program apart from other loyalty programs is a "no expiration date" feature for yards. Our members may freely earn and save yards until ready to select the prizes and experiences.  

Additional changes moving forward include:

  • Members receive 20 yards per purchase at and the 49ers Team Stores (limit one purchase per member, per week)
  • Members may use hashtags twice in a seven-day period on Twitter (10 yards per hashtag). The following hashtags to be accepted are: #49ers, #Faithful49, #Esurance and #LevisStadium
  • For fans outside the San Francisco Bay Area, we are developing ways to earn yards throughout the season. Stay tuned!

We welcome new and returning users to check out the improved Faithful 49 presented by Esurance at We are continuously working to reward our fans through the most engaging loyalty program in sports.

Should you have any questions regarding the program updates, feel free to contact us at

Faithfully Yours,

The Faithful 49 Team
San Francisco 49ers

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