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Paraag Marathe
Chief Strategy Officer & Exec. VP of Football Ops

BIOGRAPHY

Paraag Marathe (puh-rawg, muh-RAH-tay) is in his 16th year with the 49ers, and first as Chief Strategy Officer and Executive Vice President of Football Operations. Marathe is also a Managing Partner in the investment entity created by the York Family.

On the team side, Marathe reports directly to 49ers CEO Jed York and has a significant role in major strategic decisions for the club as Chief Strategy Officer. He also continues in his long-respected role as the team’s chief contract negotiator and salary cap architect, while overseeing the team’s football analytics department.

As part of the 49ers York family’s investment entity, Marathe has already led a number of transactions as the team looks for investment opportunities in and out of sports to expand the 49ers brand. In 2015, Marathe was selected as a member of the Sports Business Journal’s Forty Under 40 class.

While serving as team President for two years (2014-15) and Chief Operating Officer for four years (2010-13), Marathe helped bring to life the vision of an unparalleled fan experience at Levi’s Stadium. The vision was to be a physical representation of all that is special about the Bay Area, in particular its innovative technology, sustainability, and culture. Levi’s Stadium features several elements that accomplish those goals, including the 49ers Museum presented by Sony, Michael Mina’s world-class restaurants - Bourbon Steak and Bourbon Pub, television and radio production studios, the flagship 49ers Team Store, a 27,000 square foot green roof and the Levi’s Stadium mobile app that allows fans to personalize their visit to the venue.  Marathe played a critical role on the small team that founded and incubated VenueNext, a company whose vision is to use technology to set a new standard for the live event experience.

Paraag Marathe (puh-rawg, muh-RAH-tay) is in his 16th year with the 49ers, and first as Chief Strategy Officer and Executive Vice President of Football Operations. Marathe is also a Managing Partner in the investment entity created by the York Family.

On the team side, Marathe reports directly to 49ers CEO Jed York and has a significant role in major strategic decisions for the club as Chief Strategy Officer. He also continues in his long-respected role as the team’s chief contract negotiator and salary cap architect, while overseeing the team’s football analytics department.

As part of the 49ers York family’s investment entity, Marathe has already led a number of transactions as the team looks for investment opportunities in and out of sports to expand the 49ers brand. In 2015, Marathe was selected as a member of the Sports Business Journal’s Forty Under 40 class.

While serving as team President for two years (2014-15) and Chief Operating Officer for four years (2010-13), Marathe helped bring to life the vision of an unparalleled fan experience at Levi’s Stadium. The vision was to be a physical representation of all that is special about the Bay Area, in particular its innovative technology, sustainability, and culture. Levi’s Stadium features several elements that accomplish those goals, including the 49ers Museum presented by Sony, Michael Mina’s world-class restaurants - Bourbon Steak and Bourbon Pub, television and radio production studios, the flagship 49ers Team Store, a 27,000 square foot green roof and the Levi’s Stadium mobile app that allows fans to personalize their visit to the venue.  Marathe played a critical role on the small team that founded and incubated VenueNext, a company whose vision is to use technology to set a new standard for the live event experience. 

In addition to 49ers games, the venue has hosted a myriad of non-NFL events such as Super Bowl 50, WrestleMania 31, the 2015 NHL Stadium Series, multiple PAC 12 Championship Games, the Foster Farms Bowl, concerts, and international soccer. Under Marathe’s leadership, the stadium garnered industry acclaim, most notably the prestigious honor of Sports Business Journal 2015 Sports Facility of the Year and Venue of the Year at the 2015 Stadium Business Awards in Barcelona, Spain.

Marathe also holds a significant leadership position on the football side. He is responsible for the 49ers compliance with the NFL’s collective bargaining agreement and works alongside general manager Trent Baalke and head coach Chip Kelly on all aspects of the club’s football operations.

Marathe has played an integral role in helping the 49ers maintain a solid veteran nucleus, negotiating contract extensions in recent years with a number of key players, including QB Colin Kaepernick, DT Glenn Dorsey, All-Pros LB NaVorro Bowman, and T Joe Staley. Additionally, Marathe’s work during free agency has helped to land accomplished veteran players, such as S Antoine Bethea, K Phil Dawson and WR Torrey Smith. Over the years, Marathe has consistently kept the club in a competitive salary cap position.

Prior to being named team President, Marathe spent several seasons as the team’s COO. Under his direction, the 49ers experienced tremendous progress off the field, with the construction of Levi’s Stadium being the focal point of the club’s efforts. His leadership has proven integral to the club’s short-term and long-term business strategy, as he set the vision and hired many of the current executive team members, while the club transitioned from Candlestick Park to Levi’s Stadium.

Prior to joining the 49ers, Marathe spent several years at management consulting firm Bain & Company, as a Senior Associate Consultant, where he advised clients in a variety of industries including private equity, venture capital, software, retail, sports footwear, consumer products, and health clubs. Before that, Marathe worked in the sports consulting group at the International Management Group (IMG), where he concentrated primarily on stadium naming rights deals, corporate sponsorships, and athlete endorsements.

A native of Saratoga, CA, Marathe’s passion for the 49ers was instilled at a very young age. As an avid Bay Area sports fan, he has rarely missed any 49ers games since he was six years old. Marathe’s Bay Area roots run deep, having received his bachelor’s degree with high honors from the Haas School of Business at the University of California-Berkeley and his MBA from Stanford University’s Graduate School of Business. 

Marathe, his wife, Jennifer, and daughter, Juniper, live in Los Altos, CA.

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