Paraag Marathe (PUH-rawg, muh-RAH-tay) is in his 12th year with the 49ers, and his second as the team’s Chief Operating Officer.
Marathe was elevated to his current role in February of 2011, after spending a year as the 49ers Executive Vice President of Football and Business Operations. Since that time, the 49ers have seen a substantial growth in business partnerships, announced new and engaging ways to enhance the fan experience throughout the entire calendar year, launched new fan development programs and improved customer service.
Paraag Marathe (PUH-rawg, muh-RAH-tay) is in his 12th year with the 49ers, and his second as the team’s Chief Operating Officer.
Marathe was elevated to his current role in February of 2011, after spending a year as the 49ers Executive Vice President of Football and Business Operations. Since that time, the 49ers have seen a substantial growth in business partnerships, announced new and engaging ways to enhance the fan experience throughout the entire calendar year, launched new fan development programs and improved customer service.
Marathe’s leadership is integral to the team’s business development and sales efforts to build a new state-of-the-art stadium in the Bay Area for its fans. Always evaluating and reviewing opportunities to enhance the club’s short and long-term business strategy, Marathe oversees stadium operations, business development, ticketing, corporate communications, and marketing departments for the 49ers. Maximizing fan experience at the new stadium – through the creation of a 49ers museum to helping develop a mobile strategy within the stadium – is also a key initiative for him.
Marathe is also the club’s chief contract negotiator and salary cap architect. He is responsible for the club’s compliance with the NFL’s collective bargaining agreement and supports General Manager Trent Baalke with various player personnel duties.
From 2008-09, Marathe served as the 49ers Vice President of Football Operations. He originally joined the organization as the team’s Special Projects Manager (2001-03), a position he held for three seasons before going on to spend one year as the Assistant to the General Manager. Marathe was later promoted to Director of Football operations where he remained until June of 2008.
Prior to joining the 49ers, Marathe worked at management consulting firm Bain & Company from 1999-2001, as a Senior Associate Consultant, where he advised clients in a variety of industries including private equity, venture capital, computer software, retail, sports footwear, consumer products, and health clubs. Before that, Marathe worked in the sports consulting group at the International Management Group (IMG), from 1997-1999, where he concentrated primarily on stadium naming rights deals, corporate sponsorships, and athlete endorsements.
A native of Saratoga, CA, Marathe’s passion for the 49ers was instilled at a very young age. His Bay Area roots run deep, having received his bachelor’s degree with high honors from the Haas School of Business at the University of California-Berkeley and his MBA from Stanford University’s Graduate School of Business.
