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May 9-10 2018

May 9-10 2018


Over 120 attendees representing NFL, NHL, NBA & MLB attended the inaugural conference in 2017 and we are excited for an even more expanded agenda in 2018!

Innovations in technology and business strategy & analytics (BSA) are impacting professional sports teams everywhere. Many teams, including the 49ers, have capitalized on the role of technology in sports and are investing in companies that impact our business both on and off the field. Most importantly, professional sport teams have increasingly recognized the important role of BSA in optimizing ticket sales, fan experiences, fan engagement, and ultimately, revenue and profitability. This recognition has led to fast-paced innovation and an ever-evolving landscape within our industry including the creation of numerous start-up companies looking to leverage professional team's thirst for data. As the first conference dedicated to BSA, the event provides a platform for leagues, teams, corporate partners, vendors, innovators and investors to come together to share our ideas, experiences and outlooks. By encouraging discussion across key themes and trends in BSA, we ensure you remain at the forefront of your industry.


The second annual Innovation and Business Strategy Conference will feature subject matter experts across multiple disciplines driving innovation in professional sports business strategy and analytics, including:

  • Ticketing, CRM and Data Analytics Partners
  • Behavioral Economics and Psychographics Specialists
  • Artificial Intelligence Pioneers
  • Business Strategy and Analytics Professionals
  • Venture Capital Investors



Tentative Schedule

Table inside Article
Day 1
8:45 - 9:30 AM Intro/Keynote
9:30 - 10:45 AM Future Of Ticketing/Seats
10:45 - 11:30 AM Fan Feedback
11:30 - 12:15 PM Ticketing
12:15 - 1:15 PM Lunch
1:15 - 2:00 PM Ticketing from a Secondary Market
2:00 - 2:45 PM Visualizations
2:45 - 3:00 PM Visualizations Award Presentation
3:00 - 3:45 PM CRM
3:45 - 4:30 PM League Approach
4:30 - 5:00 PM Food & Beverage
5:00 - 8:30 PM Happy Hour at Michael Mina Restaurant
Table inside Article
Day 2
9:30 - 10:30 AM Presidents Panel
10:30 - 11:15 AM eSports
11:15 - 11:45 AM Customer Centricity
11:45 - 12:30 PM Lunch
12:30 - 1:15 PM Food & Beverage
1:15 - 2:15 PM Tech Start-Ups
2:15 - 3:15 PM Data Science
3:30 - 4:30 PM Corporate Players
4:30 - 5:30 PM Partnerships
IBS - 1
IBS - 2
IBS - 3


The second annual Innovation and Business Strategy Conference will take place at Levi's® Stadium, home of the San Francisco 49ers and one of the premier sports and entertainment venues in the world. Levi's® Stadium is recognized as the most high-tech stadium in the world and was awarded Sports Facility of the Year by Sports Business Journal in May of 2015, and Venue of Year by The Stadium Business Awards in Barcelona, Spain in June 2015. The event space will include free WiFi and regular refreshment breaks throughout the day.

Official Hotels

San Jose Courtyard Marriott
1727 Technology Dr. San Jose, CA 95110

Guests call the Marriott reservation line at 1 (800) 321-2211 or (408) 441-6111 but please have them refer to the name of the group to receive the special group rate

Milpitas Courtyard Marriott
1480 Falcon Dr. Milpitas, CA 95035
(408) 719-1966

IBS - 4
IBS - 5
IBS - 6