SANTA CLARA, Calif. – The San Francisco 49ers and the San Francisco Travel Association today announced a multi-year global partnership that will leverage the 49ers powerful brand and fanbase to drive visitation to San Francisco.
This announcement marks the first 49ers partnership with a domestic travel destination and was finalized in advance of the upcoming large-scale events set to take place at Levi's® Stadium next year, which will place San Francisco and the Bay Area in the global spotlight.
Under the agreement, San Francisco Travel becomes the Official Domestic Travel Partner of the San Francisco 49ers. Joint international marketing efforts will focus on two strategically important visitor markets for San Francisco Bay Area tourism—Mexico and the U.K., where the 49ers have a strong fanbase and official marketing rights through the NFL's Global Markets Program. Elevate, serving as the 49ers global agency of record, will support the partnership's footprint across the U.K and Mexico.
"Each year, millions of fans around the world cheer for the San Francisco 49ers," said Anna Marie Presutti, President & CEO of San Francisco Travel. "This partnership lets us bring the magic of San Francisco directly to those fans at games, online, and at events in Mexico, the U.K., and here at home. We'll work together to promote San Francisco as a must-visit destination and highlight the 49ers."
"At the 49ers, we share San Francisco Travel's commitment to connecting people from around the world through incredible experiences," said Stephanie Rogers, Executive Vice President, Marketing at the San Francisco 49ers. "As we welcome fans from across the world to Levi's® Stadium or our fan activations in the United Kingdom and Mexico, this partnership will help us expand and enhance the fan experience through new initiatives. This is just the beginning of what we can create for our global community."
The partnership will include joint campaigns, co-branded activations, support of official 49ers events in Mexico and the U.K., international sweepstakes, and prominent visibility at Levi's®
Stadium, featuring digital videoboard and LED signage, as well as experiential gameday activations.
For more information, visit 49ers.com and SFtravel.com.
