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Ready, Set, Crack!




Union Square Business Improvement District Celebrates the 8th annual Celebrity Crab Festival at Union Square – A fundraiser for the San Francisco 49ers Foundation

San Francisco 49ers team up with Local Chefs for Crab Cracking Contest withFood, Beer and Wine Tastings

Saturday, February 13, 12:00 Noon – 3:00 p.m.

What: The 8th Annual Celebrity Crab Festival at Union Square. Union Square may not be home to crab fishermen, but it knows how to celebrate San Francisco's local seafood treasure!

Members of the San Francisco 49ers team up with local chefs to demonstrate the art and intricacies of cracking a crab. The noon-time demonstration will be followed by a timed crab cracking contest to see who can crack the most crab.

For a minimal sampling fee, local restaurants will provide tastes of the city's beloved Dungeness and patrons can sample beer and wine at the Wine & Beer Garden.

Music from* *Diego's Umbrella, family entertainment including a children's booth and activities for the entire family are included.

Attendees will also have the opportunity to purchase a 49ers player autograph for $20 with proceeds benefiting the 49ers Foundation and receive a FREE 49ers Respect Rim hat.

Again this year, the Crab Festival will be a "zero waste" event. In partnership with Recology Golden Gate and the San Francisco Department of the Environment, all materials used at the event will be compostable and/or recyclable.



When: **12:00 noon to 3:00 p.m. (Restaurant Booths Open from Noon – 2:00 p.m.)
12:30 p.m. – Crab Cracking Competition
Saturday, February 13, 2010

Where: Union Square, San Francisco, CA

Who:San Francisco 49ers Players
49ers Gold Rush Cheerleaders
49ers Mascot Sourdough Sam
Local Celebrities

Who: Union Square Chefs
James Chan, Bistro Boudin
Robert Helstrom, Kuleto's
Darren Lacy, Luques Restaurant & Bar at the Chancellor Hotel
Fernando Padilla, Master Baker, Boudin Bakery
Sophiane Benaouda, The Grand Café
Thomas Rimpel, The Oak Room at the Westin St. Francis
Richard Slusarz, Grandviews at the Grand Hyatt
Arnold Wong, E & O Trading Co.

Tickets:Admission* *is FREE. Tickets for food, beer and wine tastings are $5 each or 6 for $25. Tickets can be bought the day of the event at a designated ticket booth - cash only. Fans can also avoid lines at the event by pre-purchasing tickets now at

Why: Proceeds from the event will benefit the San Francisco 49ers Foundation (501c3) which supports development programs for underserved youth that keep them safe, on track and in school. A significant portion of its funding goes towards child abuse prevention programs and activities that teach youth leadership and respect.

SponsorsMacy's, Recology Golden Gate, Diageo Guinness, The Chancellor Hotel on Union Square with Kenwood Vineyards, Boudin Bakery & Bistro, Stanley's Steamers, MJM Management Group, the San Francisco Department of the Environment, Sears Fine Food, See's Candy, CBS5 and the CW 44cable12.

Produced By: Union Square Business Improvement District in partnership with the San Francisco 49ers Foundation & Macy's.

For More Info:Call the Union Square Business Improvement District at 415-781-7880 or visit the San Francisco 49ers website at

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