September 4, 2025 (New York, NY) – Super Bowl LX is headed to the San Francisco Bay Area on February 8, 2026, and ticket packages from On Location, the Official Hospitality Provider of the NFL, are now available. Fans can secure a guaranteed seat location for the Super Bowl through these packages that include premium tickets combined with elevated hospitality, exclusive entertainment including the only official gameday pregame parties on Super Bowl campus, and curated one-of-a-kind experiences that bring you closer than ever to the action on and off the field.
As part of its packages, On Location will introduce Super Bowl LX Studio 60, a weekend of unforgettable music entertainment at the Palace of Fine Arts. In addition to all-inclusive food and beverage, there are opportunities to further customize the experience with meet and greets, backstage hospitality with elevated food and drink, private lounges, side-stage access and more.
"The breadth of Super Bowl LX experiences available through On Location affords fans the opportunity to make their dream Super Bowl weekend a reality," said Deanna Forgione Carey, General Manager (NFL), On Location. "We are blending the region's culture and beauty with an unmatched level of service and access. From wine tasting in Napa Valley, to golfing at Pebble Beach, to meeting NFL Legends and being on the field celebrating their team's championship victory, we are delivering a truly immersive and unforgettable experience worthy of the sport's biggest stage."
Beginning today, fans and businesses can choose how they would like to experience Super Bowl LX by exploring available ticket packages at https://OnLocationExp.com/SB60. Seat locations should be secured soon as Champions Club has already sold out and other popular package options, including On The Fifty, are limited following a Priority Access window that doubled in deposits year-over-year.
On The Fifty
Witness the next iconic Super Bowl moment from the 50-yard line. In addition to premium seating mid-field, guests will enjoy private in-stadium hospitality before, during, and after the game with direct access to seats. Premium cocktails, chef-curated local cuisine, NFL Legend appearances and a postgame on-field champagne toast under fallen confetti ensure an immersive, unforgettable Super Bowl LX experience. The benefits extend beyond gameday, as On The Fifty Elite guests can also enjoy On Location's lounge and gifting suite, take part in a brunch with NFL Legends, attend a new private premier music experience with Super Bowl LX Studio 60, and more. Additionally, On The Fifty Diamond guests have the rare opportunity to stand just outside the tunnel during Super Bowl introductions and cheer on the players as they run onto the field.
Playmakers' Club
Guests will enjoy in-stadium, club level, all-inclusive hospitality with direct access to seats pregame and in-game. Hospitality features premium cocktails, chef-curated cuisine and NFL Legend appearances, while the highest tier Playmakers' Club package also includes a postgame on-field experience. Playmakers' Club Elite guests can also access Super Bowl LX Studio 60, On Location's lounge and gifting suite, an exclusive brunch with NFL Legends and more.
Touchdown Club
Touchdown Club guests will experience live entertainment, mingle with NFL Legends, enjoy an elevated menu and capture incredible photos just steps from Levi's® Stadium.
All-Inclusive
Celebrate throughout the Bay Area and beyond with elevated experiences from Napa Valley to Pebble Beach. From private vineyard tastings to championship golf along the California coast, every detail is thoughtfully crafted and flawlessly delivered. For large groups, On Location offers the ability to build a fully customized, high-touch service experience tailored to the group's interests.
All-Inclusive Pebble Beach features a four-night stay at The Inn at Spanish Bay, an evening golf reception boasting a menu inspired by Tiger Woods' family recipes, access to the state-of-the-art Pebble Beach practice facility, tee times at one of the three world-renowned Pebble Beach golf courses, luxury transportation service to and from the Super Bowl and more.
All-Inclusive Napa Valley features a four-night stay at Stanly Ranch, an intimate dinner reception with the heart of wine country as your backdrop, tasting experiences, private winery tours, luxury transportation service to and from the Super Bowl and more.
All-Inclusive San Francisco features the convenience of three-night hotel stay and gameday transportation to and from Levi's® stadium, in addition to weekend experiences at the On Location Lounge complete with an exclusive Vince Lombardi Trophy photo opportunity and gifting suite, Super Bowl LX Studio 60 and more.
As the Official Hospitality Provider of the NFL, On Location offers unrivaled access to all premier NFL events, providing fans with unforgettable experiences at the NFL Draft, Pro Football Hall of Fame, the NFL International Games, Pro Bowl, Combine, and Super Bowl. Official packages feature premium seating, in-venue hospitality, player meet and greets, unique behind-the-scenes access and more.
For further information on On Location's NFL packages visit: https://onlocationexp.com/nfl
