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HHF Application_Web_2025

The National Football League (NFL), the Hispanic Heritage Foundation (HHF) are excited to announce the return of the NFL Latino Youth Honors for its third season. This initiative celebrates exceptional high school flag and tackle football players from across the country who demonstrate excellence both on the field and in the classroom.

The 49ers nominate two high school senior football players each year, one male and one female (flag or tackle), from your local communities. These honorees may have the opportunity to be recognized during our Latino/Hispanic Heritage Game during the upcoming season. All selected honorees will be acknowledged by both the NFL and the Hispanic Heritage Foundation.

From the full list of honorees, eight standout finalists will be chosen to receive college grants. The finalists will also take part in a series of exclusive events during Super Bowl LX Week. Where they will receive mentorship, career guidance, and professional development resources to support their aspirations in the sports industry and beyond. All eight finalists will attend Super Bowl LX, and the national male and female winners will be revealed during NFL Honors that week. These winners will also receive a special invitation to the HHF's National Youth Awards ceremony.

Key Program Highlights:

  • August 30th: Deadline for student athlete nominations
  • September 15th - October 15th: Clubs to celebrate nominees throughout Latino Heritage Month
  • Early October: Panel review to choose eight (8) finalists from the total nomination pool (each representing one of the NFL's eight divisions)
  • October/November: Finalists will be interviewed to help determine the two (2) national winners and Clubs will be asked to capture content of their respective finalists
  • January: Finalists will be profiled across NFL O&O channels and beyond
  • February: All eight finalists will travel to Super Bowl Week for Latino Youth Honors celebrations

Eligibility Criteria – All Clubs are invited to nominate a male and female high school senior football player (flag and tackle) to be considered for this year's program. The selection criteria include:

  • High school senior and flag or tackle football player
  • Based in or near the 32 NFL team markets
  • Be in good academic standing (minimum GPA 3.0)
  • Verifiable football stats (season and career) with designation of tackle or flag
  • Availability during Super Bowl week
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