49ers Rivalry Uniforms On Tape | Behind the Scenes

Get a raw look, on tape, into what went down before the big reveal. From creative brainstorms to production hustle, go behind the curtain as the San Francisco 49ers geared up to announce their iconic Nike Rivalry uniform.

Defensive coordinator Robert Saleh broke down the progress of the 49ers rookie class, the guidance of veteran leaders like DL Nick Bosa, and the ways evolving offenses have shaped the defense's preparation.

Go behind the scenes as the 49ers' Rivalries uniform media day set comes to life, in collaboration with Stereo. Watch the full studio transform in this exclusive timelapse as players make their way through the shoot.

You've seen the uniforms, now see the player's reactions. From jaw drops to fired-up energy, watch as San Francisco 49ers players get their first look at the all-new Nike Rivalries uniforms in this exclusive behind the scenes capture.

The wait is over. Nike just dropped the all-new Rivalries uniforms for the San Francisco 49ers. These uniforms combine traditional colors with a never-before-seen style.

It's always been for the Faithful. The 49ers have unveiled their Rivalry uniform, debuting on the field against the Seahawks on Week 18.

Head coach Kyle Shanahan and President of football operations and general manager John Lynch highlighted the process behind the initial 53-man roster and provided progress reports on key players.

49ers Insiders Jesús Zárate and Carlos Yustis join team reporter Briana Jeannel to detail the San Francisco 49ers 2025 initial 53-man roster.

Go "Off Script" with San Francisco 49ers OL Colton McKivitz as he gives back to the community by hosting his youth football camp in San Francisco.

San Francisco 49ers RB Jeff Wilson Jr. recapped his return to Levi's® Stadium and highlighted the offense's performance in the 49ers 30-23 win over the Los Angeles Chargers, presented by Lexus.

San Francisco 49ers TE George Kittle joined kid reporter Jeremiah One and Five ‪to recap the San Francisco 49ers "Football for All" 2025 preseason contest.

Head coach Kyle Shanahan provided updates on injuries to OL Isaiah Prince, RB Tanner Mordecai, and others, discussed key contributions from newcomers WR Sky Moore, and highlighted strong performances from RB Jeff Wilson Jr. and rookie LB Nick Martin.

Watch the San Francisco 49ers vs. the Los Angeles Chargers game highlights in the Preseason 3 matchup.

San Francisco 49ers RB Jeff Wilson Jr. pushed past defenders to secure a 5-yard touchdown for San Francisco.

San Francisco 49ers LB Nick Martin knocked the ball loose, and DL Evan Anderson recovered, setting up a key takeaway against the Chargers.

San Francisco 49ers QB Tanner Mordecai delivered a 22-yard strike to WR Demarcus Robinson for a touchdown against the Los Angeles Chargers.

San Francisco 49ers QB Carter Bradley delivered a quick throw down the sideline to WR Demarcus Robinson.

Football for All kid reporter Jeremiah One and Five joins team reporter Briana Jeannel for a pregame chat ahead of #LACvsSF at Levi's® Stadium.

In episode two of "The Build" presented by SAP, go inside joint practices with the Broncos and Raiders, hear Fred Warner, George Kittle and Dee Winters mic'd up, get insights from John Lynch and Johnny Holland, and relive highlights from the 49ers first two preseason games.

T Trent Williams and WR Ricky Pearsall spoke on veteran leadership, rookie growth, and building chemistry with QB Brock Purdy.

San Francisco 49ers special teams coordinator Brant Boyer reviewed K Jake Moody's performance against the Raiders, detailed the evolution of the return game, and highlighted standout young players making their case.

LB Tatum Bethune and RB Isaac Guerendo spoke on their personal growth entering their second NFL season, the impact of veteran mentorship, and how refining technique, nutrition, and film study has supported them.

Defensive coordinator Robert Saleh spoke on the growth of young players, the importance of patience in coaching, and previewed roster evaluations ahead of the 49ers Week 3 preseason matchup against the Los Angeles Chargers.

DB Deommodore Lenoir spoke about his bond with CB Chase Lucas and highlighted his growth as a leader in the locker room, while LB Curtis Robinson reflected on his return from injury and discussed the team's energy heading into the start of the season.

Head coach Kyle Shanahan provided updates on QB Mac Jones, OL Dominick Puni, and others, discussed looming 53-man roster decisions, and shared his outlook on the team's energy heading into Week 1.