As part of the NFL's Global Markets Program, the San Francisco 49ers are excited to expand to their third international market and solidify its reputation as one of the most recognizable sports brands in the world. After more than three years of momentous growth and success in the United Kingdom (UK) and Mexico, the 49ers obtained marketing, fan engagement, and commercial rights in a third international region – the United Arab Emirates (UAE), and will now be one of three clubs with activation rights in the UAE.

49ers Foundation Hosts Flag Football Workshop in the U.A.E.

Young athletes across the U.A.E. are developing their skills, teamwork, and passion for the game of football through our flag football programs.

49ers Announce McGettigan's as Official Viewing Destination in the UAE

The well-established pub and bar group will serve as the 49ers home in the UAE and host several 49ers fan events this season

49ers Announce Cisco as First International Partner in the UAE

As the NFL’s first-ever team UAE partnership, the 49ers and Cisco aim to benefit youth and engage new and existing fans across the region

Videos

video

49ers Foundation Hosts Flag Football Workshop in the U.A.E.

Young athletes across the U.A.E. are developing their skills, teamwork, and passion for the game of football through our flag football programs.

video

49ers Make History in Dubai | First NFL Team to Launch in UAE

The San Francisco 49ers made history by becoming the first NFL franchise to activate in the United Arab Emirates, the event, held at GEMS World Academy Senior School, featured a flag football coaching session and youth flag football clinic in Dubai, highlights the 49ers continued investment into youth athletics and the growth of flag football worldwide in the lead-up to the sport's inclusion in the Summer Olympics in 2028.

Galleries

gallery

From The Bay to the UAE: 49ers Lead First NFL Flag Event in Region 🇦🇪

The San Francisco 49ers made history as the first NFL team to activate in the UAE, hosting a youth flag football clinic and coaching session at GEMS World Academy to support youth athletics and grow the game globally.

49ers Make History in Dubai | First NFL Team to Launch in UAE

The San Francisco 49ers made history by becoming the first NFL franchise to activate in the United Arab Emirates, the event, held at GEMS World Academy Senior School, featured a flag football coaching session and youth flag football clinic in Dubai, highlights the 49ers continued investment into youth athletics and the growth of flag football worldwide in the lead-up to the sport's inclusion in the Summer Olympics in 2028.