Play 60 Initiative

The NFL and 49ers PREP emphasize the importance of living a healthy and active lifestyle by promoting the Play 60 initiative, which encourages youth to play for 60 minutes a day. This message is illustrated through a variety of 49ers Prep events and programs, including: 49ers Prep Camps, Hometown Huddle, and the Junior Rush.

Play 60

49ers PREP encourages health, fitness, and 60 minutes of physical activity per day through a variety of interactive programs and the NFL's Play 60 initiative, including Hometown Huddle, Play 60 Super School events, and "Football Camp for the Stars."

Dignity Health Play Kind Zone

This is an interactive area designed for kids at each 49ers home game, intended to enhance our younger fan base's game day experience.

T.H.I.N.K. Gold

In 2017, the 49ers and BAWSI gave over 50 female high school athletes the opportunity to meet and learn from Olympic athletes and 49ers alumni and coaches at the 9th annual T.H.I.N.K. Gold Conference presented by the California Milk Advisory Board.

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