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49ers Respect Campaign

San Francisco 49ers in the Community
Throughout the 49ers 60-year history, the Club has shared a commitment to its faithful fans and the community.

As such, the 49ers took a stand in the community in 2006, advocating the value of respect through a new outreach campaign created to target youth in the Bay Area.

The Respect Campaign leverages the power of community involvement and its ability to generate public awareness to share the importance of respect and its central role in helping young people become good community citizens.

As part of the campaign, members of the 49ers organization take part in a variety of community events to reach out to youth and impart the value of respect in three important areas of their lives: families, schools and communities.

Making an Impact through Community Outreach
Each year, the 49ers players, coaches and staff participate in over 130 community activities and events donating over 2,500 hours of volunteer time in the San Francisco Bay Area. Each year, more than 80,000 people are directly impacted by the 49ers community outreach efforts, including over 38,000 children.

Respect for Families

Community Mondays
During the 2008 season, the 49ers will show their RESPECT for families by volunteering in the community with organizations such as Career Closet, InnVision, Precita Valley Community Center, CityTeam Ministries, and by encouraging kids to learn about RESPECT.

Holiday Giving

During the 2012 season, the 49ers will show their RESPECT for families by volunteering in the community with organizations such as Santa Clara Juvenile Hall with Fresh Lifelines for Youth, Career Closet, United Way, Ronald McDonald House, Second Harvest Food Bank, and more.

During the holiday season, 49ers players and significant others, alumni and staff come together to deliver food and holiday trimmings to families in need throughout the Bay Area. Partnering with the San Francisco Food Bank, Turning Wheels for Kids, and CityTeam Ministries, the 49ers are able to make the holidays a little brighter.

Respect for Schools

49ers Academy
Since opening in 1996, the 49ers Academy in East Palo Alto has received ongoing support from the 49ers organization. The school serves 6th, 7th and 8th grade students who benefit from a small, nurturing and personalized environment. The 49ers Academy provides a caring community where the emphasis is on one-on-one relationships to promote academic success in children who have struggled in other school systems.
Community Days

Community Tuesdays
Every Tuesday during the football season 49ers players participate in community activities to demonstrate respect for our community, schools and families. Community Tuesdays are designed to raise awareness of the charitable activities of 49ers players while highlighting the services and support provided by non-profit organizations in the San Francisco Bay Area. These activities range from school and hospital visits to neighborhood beautification projects and holiday giving.

Hometown Huddle
Hometown Huddle is a partnership between all 32 NFL teams and the United Way. Each year, all 32 teams work with a local United Way agency on a select day to participate in a community service project. Past 49ers Hometown Huddles activities have included 49ers players painting over graffiti in San Francisco’s historic Chinatown district, refurbishing the ropes course area at Camp Arroyo, installing playground equipment at local parks and beautifying Bay Area schools.

Red and Gold Community Program
For the fourth year, the 49ers are offering the Red and Gold community program. This opportunity is open to organizations that provide positive alternatives for at-risk youth in the San Francisco Bay Area. Non-profit organizations apply to receive up to 40 free tickets for their organization to attend a 49ers preseason or regular season home game. Click Here for more information.

Bayview/Hunters Point YMCA
The Bayview/Hunters Point YMCA is supported by the entire 49ers organization from the top down. Ownership, players, alumni, coaches and staff frequently visit the center, donate tickets to the youth and financially support the YMCA’s programs. In 2003 the 49ers Foundation pledged $250,000 over a five-year period to assist with the overall renovation of their newly acquired facility on Lane Street.

Hunters Point Boys & Girls Club
The establishment of the new Bayview/Hunter’s Point Boys & Girls Club on Hunter’s Point Hill is a true city-wide partnership that involved branches of government including the Mayor’s Office, the City Attorney, the San Francisco Police Department, and both San Francisco sports franchises, the 49ers and the Giants. The new facility has significantly expanded recreational opportunities for youth in one of the most underserved neighborhood in the Bay Area. In 2012, the 49ers completed the $1.25 million gift to the YMCA.

49ers Stadium Drives
Throughout the regular season, the Club requests fans and game attendees to make generous contributions of items such as clothing, food, toys, books and cell phones. These game-day collection drives benefit deserving charitable organizations in the Bay Area such as Second Harvest Food Bank of Santa Clara and San Mateo, San Francisco Food Bank, Operation Dream, Silicon Valley Boys & Girl Club, One Warm Coat and Children’s Book Project.

49ers Half Time Shows
Throughout the regular season the 49ers hold four community related half time shows. Two of these, Latino Heritage Day and Asian-American Pacific Islander Day, celebrate the diverse culture of the Bay Area, while others promote youth football and raise awareness on social issues such as issue of domestic violence.

For more information about the 49ers activities in the community, please contact the San Francisco 49ers Community Relations Department at 408.562.4949.