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In 2006, the team began the sale of the Respect Rim baseball cap. One-hundred percent of the proceeds from the sale of the Respect Rim go to the 49ers Foundation in support of the San Francisco Domestic Violence Consortium and Partners Ending Domestic Abuse. which is dedicated to eliminating domestic violence and ensuring the basic rights of safety, self-determination and well-being to victims and survivors of domestic violence and their children. In its inaugural season, $36,000 was raised to support the cause. 
The Club partners with the Family Violence Prevention Fund to call for an end to violence against women and children. In the past, the 49ers have distributed Founding Father pledge cards to adult fans at a home game. By signing the Founding Fathers Declaration, men join in a public statement to call for an end to domestic violence. This season, the September 21 game will focus on RESPECT and fans will have an opportunity to make a financial contribution to Family Violence Prevention Fund’s Campaign for the Next Generation.
During the holiday season, 49ers players and significant others, alumni and staff come together to deliver food and holiday trimmings to families in need throughout the Bay Area. Partnering with the San Francisco Food Bank, Turning Wheels for Kids, and CityTeam Ministries, the 49ers are able to make the holidays a little brighter.
In partnership with the San Francisco Education Fund Peer Resources Program, the 49ers created an educational, in-school video to encourage students to show respect for themselves and others by resisting violence as a means to resolve conflict. Titled “Seeing Both Sides,” the DVD features 49ers players and students from the Peer Resources Program discussing issues that surround conflict resolution. As part of the program students who view “Seeing Both Sides” are asked to create a poster and accompanying paragraph that relate to the theme of the video. Over 14,000 students participated involved in this initiative.
Since opening in 1996, the 49ers Academy in East Palo Alto has received ongoing support from the 49ers organization. The school serves 6th, 7th and 8th grade students who benefit from a small, nurturing and personalized environment. The 49ers Academy provides a caring community where the emphasis is on one-on-one relationships to promote academic success in children who have struggled in other school systems.
Part of providing a safe school environment for children is making sure that students both arrive and depart schools in a safe fashion; the Club promotes America’s Safe Schools Week through its Safety Walk crossing guard effort and Safe Halloween activities.
Every Tuesday during the football season 49ers players participate in community activities to demonstrate respect for our community, schools and families. Community Tuesdays are designed to raise awareness of the charitable activities of 49ers players while highlighting the services and support provided by non-profit organizations in the San Francisco Bay Area. These activities range from school and hospital visits to neighborhood beautification projects and holiday giving.
Hometown Huddle is a partnership between all 32 NFL teams and the United Way. Each year, all 32 teams work with a local United Way agency on a select day to participate in a community service project. Past 49ers Hometown Huddles activities have included 49ers players painting over graffiti in San Francisco’s historic Chinatown district, refurbishing the ropes course area at Camp Arroyo, installing playground equipment at local parks and beautifying Bay Area schools.
For the fourth year, the 49ers are offering the Red and Gold community program. This opportunity is open to organizations that provide positive alternatives for at-risk youth in the San Francisco Bay Area. Non-profit organizations apply to receive up to 40 free tickets for their organization to attend a 49ers preseason or regular season home game. 
The Bayview/Hunters Point YMCA is supported by the entire 49ers organization from the top down. Ownership, players, alumni, coaches and staff frequently visit the center, donate tickets to the youth and financially support the YMCA’s programs. In 2003 the 49ers Foundation pledged $250,000 over a five-year period to assist with the overall renovation of their newly acquired facility on Lane Street.
The establishment of the new Bayview/Hunter’s Point Boys & Girls Club on Hunter’s Point Hill is a true city-wide partnership that involved branches of government including the Mayor’s Office, the City Attorney, the San Francisco Police Department, and both San Francisco sports franchises, the 49ers and the Giants. The new facility has significantly expanded recreational opportunities for youth in one of the most underserved neighborhood in the Bay Area.
Throughout the regular season, the Club requests fans and game attendees to make generous contributions of items such as clothing, food, toys, books and cell phones. These game-day collection drives benefit deserving charitable organizations in the Bay Area such as Second Harvest Food Bank of Santa Clara and San Mateo, San Francisco Food Bank, Operation Dream, Silicon Valley Boys & Girl Club, One Warm Coat and Children’s Book Project.
Throughout the regular season the 49ers hold four community related half time shows. Two of these, Latino Heritage Day and Asian-American Pacific Islander Day, celebrate the diverse culture of the Bay Area, while others promote youth football and raise awareness on social issues such as issue of domestic violence.