Robert Alberino is in his seventh season as the team's vice president and executive producer. He oversees all marketing, creative and design as well as the team's in-house production division, 49ers Studios. Alberino leads a team tasked with creating all multimedia and broadcasts across the team's various platforms (television, stadium entertainment and web). He also oversees all branding, social media and new media for the franchise.
Before Alberino's arrival in 2013, he served as the vice president of media and marketing for the Kansas City Chiefs (2010-13). His production division, 65 Toss Power Trap Productions, garnered the most broadcast and event-production accolades in Chiefs history while taking Arrowhead Stadium to league leaders in fan engagement and entertainment.