Ethan Casson enters his fourth season with the 49ers, his first as chief sales officer. Casson was elevated to his current position at the start of the 2013 regular season, after spending the previous three seasons as the team’s vice president of corporate sales.
During his time with the 49ers organization, Casson has led the corporate sales and corporate services team, with a primary focus on procuring corporate revenue associated with Levi's® Stadium. He spearheaded the team's efforts in securing a 20-year, $220 million naming rights partnership with Levi Strauss & Co. – one of the largest in NFL history. In addition to naming rights, Casson has established many long-term partnerships with the most prominent brands in sports and technology, who will all come together to deliver the ultimate fan experience at Levi's® Stadium. Under Casson's leadership, the team's corporate revenues are among the highest in the NFL.
Prior to the 49ers, Casson was the senior vice president of corporate sales & services and game presentation for the NBA’s Minnesota Timberwolves. During his 11 years with the organization, Casson managed a team that focused on the development of integrated marketing programs, traffic-driving retail promotions, and brand activation. In 2009, he was recognized as a Forty Under 40 honoree by Minneapolis/St. Paul Business Journal. Before his tenure with the Timberwolves, Casson worked in Sponsorship Development at ESPN.
Casson currently serves on the board of directors for the Make-A-Wish Foundation Greater Bay Area and was previously a board member for the Make-A-Wish Foundation Minnesota. Additionally, he serves on the board of directors for the Silicon Valley Chamber of Commerce.
He earned a B.S. in sports management from Colby-Sawyer College in New London, New Hampshire. A standout college basketball player, Casson was inducted into the New England Basketball Hall of Fame in July 2013.
He resides with his wife, Lisa, in San Jose.
Four 49ers starters are listed as questionable entering Sunday's tilt with Seattle, and the cornerback and left tackle are among them.
On January 14, 2012 the 49ers beat New Orleans, 36-32, with a dramatic 4th quarter TD by Vernon Davis to move onto the NFC Championship game for the first time since January 11, 1998.