Ethan Casson enters his sixth season with the 49ers, his second as chief revenue officer.
Casson oversees all revenue streams for the 49ers organization, Levi’s Stadium and the Santa Clara Stadium Authority (SCSA). This includes corporate partnerships, broadcast partnerships, ticket sales, luxury suites, membership services, ticket operations, stadium events and tours. Additionally, he manages the team's marketing department, 49ers Studios and business analytics group. Levi’s® Stadium has already garnered international recognition, most notably the prestigious honor of Sports Business Journal’s 2015 Sports Facility of the Year and Venue of the Year at the 2015 Stadium Business Awards in Barcelona, Spain.
A member of the Sports Business Journal's Forty Under 40 class of 2014, Casson originally joined the team in 2010 as the 49ers vice president of corporate sales. He led the corporate sales and corporate services team, with a primary focus on procuring corporate revenue associated with Levi's(r) Stadium. He spearheaded the team's efforts in securing a 20-year, $220M Stadium Authority naming rights partnership with Levi Strauss & Co. - one of the largest in NFL history. In addition to naming rights, Casson established many long-term partnerships with the most prominent brands in sports and technology, each collaborating to deliver the ultimate fan experience at Levi's(r) Stadium.
The 2014 inaugural season at Levi's Stadium saw record breaking revenue growth in several areas of the 49ers business including corporate partnerships, ticket sales and luxury suites. Further, under Casson's leadership, these revenue streams are now among the highest in the NFL.
Prior to the 49ers, Casson was the senior vice president of corporate sales & services and game presentation for the NBA's Minnesota Timberwolves. During his 11 years with the organization, Casson managed a team that focused on the development of integrated marketing programs, traffic-driving retail promotions, and brand activation. In 2009, he was recognized as a Forty Under 40 honoree by Minneapolis/St. Paul Business Journal. Before his tenure with the Timberwolves, Casson worked in Sponsorship Development at ESPN.
Casson currently serves on the board of directors for the Make-A-Wish Foundation Greater Bay Area and was previously a board member for the Make-A-Wish Foundation Minnesota.
He earned a B.S. in sports management from Colby-Sawyer College in New London, New Hampshire. A standout college basketball player, Casson was inducted into the New England Basketball Hall of Fame in July 2013.
He resides with his wife, Lisa, in San Jose.
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