Coaches And Staff

Ethan Casson
Chief Operating Officer

BIOGRAPHY

Ethan Casson enters his seventh season with the 49ers, his first as chief operating officer, after spending the 2014 and 2015 seasons as chief revenue officer.

As chief operating officer of the 49ers organization and Levi’s Stadium, Casson oversees corporate and broadcast partnerships, ticket and suite sales, marketing, 49ers Studios and all stadium events. Additionally he manages the data & analytics team, stadium tours and the 49ers STEM education initiatives.

Casson originally joined the team in 2010 as the 49ers vice president of corporate sales. He led the corporate sales and corporate services team, with a primary focus on generating corporate revenue associated with Levi's Stadium. He spearheaded the team's efforts in securing a 20-year, $220M Stadium Authority naming rights partnership with Levi Strauss & Co. - one of the largest in NFL history. In addition to naming rights, Casson established many long-term partnerships with the most prominent brands in sports and technology, each collaborating to deliver the ultimate fan experience at Levi's Stadium. His efforts led to over $650M in contractually obligated income (COI) booked prior to the first home game played at the team's new venue.

The first two seasons at Levi's Stadium saw record-breaking revenue growth in several areas of the 49ers business. Under Casson's leadership, these revenue streams are now among the highest in the NFL. Additionally, Casson's team helped procure some of the most prominent events in sports and entertainment for the stadium, including Super Bowl 50, Wrestlemania 31, the NHL Outdoor Stadium Series, Pac-12 Championship Football and various music headliners. As a result, Levi's Stadium has garnered international recognition, most notably the prestigious honor of Sports Business Journal’s 2015 Sports Facility of the Year and Venue of the Year at the 2015 Stadium Business Awards in Barcelona, Spain.

His impact on the 49ers business and success of the Levi's Stadium project led to Casson being recognized as a member of the Sports Business Journal's Forty Under 40 class of 2014.

Prior to the 49ers, Casson spent eleven years with the NBA's Minnesota Timberwolves. As senior vice president of corporate sales & services and game presentation, Casson led a team that consistently hit revenue targets while building successful partner activation campaigns. In 2009, he was recognized as a Forty Under 40 honoree by Minneapolis/St. Paul Business Journal. Before his tenure with the Timberwolves, Casson worked in Sponsorship Development at ESPN.

Casson serves on the board of directors for the Make-A-Wish Foundation Greater Bay Area and is actively involved with the 49ers Foundation.

Casson earned a B.S. in sports management from Colby-Sawyer College in New London, New Hampshire. A standout college basketball player, he was inducted into the New England Basketball Hall of Fame in July 2013 and the Colby-Sawyer College Athletic Hall of Fame in October 2015.

He resides with his wife, Lisa, in San Jose.
Ethan Casson enters his seventh season with the 49ers, his first as chief operating officer, after spending the 2014 and 2015 seasons as chief revenue officer.

As chief operating officer of the 49ers organization and Levi’s Stadium, Casson oversees corporate and broadcast partnerships, ticket and suite sales, marketing, 49ers Studios and all stadium events. Additionally he manages the data & analytics team, stadium tours and the 49ers STEM education initiatives.

Casson originally joined the team in 2010 as the 49ers vice president of corporate sales. He led the corporate sales and corporate services team, with a primary focus on generating corporate revenue associated with Levi's Stadium. He spearheaded the team's efforts in securing a 20-year, $220M Stadium Authority naming rights partnership with Levi Strauss & Co. - one of the largest in NFL history. In addition to naming rights, Casson established many long-term partnerships with the most prominent brands in sports and technology, each collaborating to deliver the ultimate fan experience at Levi's Stadium. His efforts led to over $650M in contractually obligated income (COI) booked prior to the first home game played at the team's new venue.

The first two seasons at Levi's Stadium saw record-breaking revenue growth in several areas of the 49ers business. Under Casson's leadership, these revenue streams are now among the highest in the NFL. Additionally, Casson's team helped procure some of the most prominent events in sports and entertainment for the stadium, including Super Bowl 50, Wrestlemania 31, the NHL Outdoor Stadium Series, Pac-12 Championship Football and various music headliners. As a result, Levi's Stadium has garnered international recognition, most notably the prestigious honor of Sports Business Journal’s 2015 Sports Facility of the Year and Venue of the Year at the 2015 Stadium Business Awards in Barcelona, Spain.

His impact on the 49ers business and success of the Levi's Stadium project led to Casson being recognized as a member of the Sports Business Journal's Forty Under 40 class of 2014.

Prior to the 49ers, Casson spent eleven years with the NBA's Minnesota Timberwolves. As senior vice president of corporate sales & services and game presentation, Casson led a team that consistently hit revenue targets while building successful partner activation campaigns. In 2009, he was recognized as a Forty Under 40 honoree by Minneapolis/St. Paul Business Journal. Before his tenure with the Timberwolves, Casson worked in Sponsorship Development at ESPN.

Casson serves on the board of directors for the Make-A-Wish Foundation Greater Bay Area and is actively involved with the 49ers Foundation.

Casson earned a B.S. in sports management from Colby-Sawyer College in New London, New Hampshire. A standout college basketball player, he was inducted into the New England Basketball Hall of Fame in July 2013 and the Colby-Sawyer College Athletic Hall of Fame in October 2015.

He resides with his wife, Lisa, in San Jose.

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