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49ers Launch 'Forty Viners' Program

Posted Aug 20, 2014

The San Francisco 49ers have launched an innovative social media program. Introducing the "Forty Viners," presented by Levi's.


The San Francisco 49ers, in partnership with Levi’s, have launched a new social media program centered exclusively around Vine.

The “Forty Viners” team produced their first vine prior to the 49ers preseason opener against the Baltimore Ravens, a playful take on Jim and John Harbaugh. For the first game at Levi’s® Stadium, the "Forty Viners" posted several vines before kickoff, including a few centered around the new 49ers trucker jackets deisgned by Levi’s.

The team includes vine artists Ian Padgham of Origiful and Charlie Love.

Each week, the team will create one-of-a-kind vines about the upcoming game, highlight gamedays at Levi’s Stadium, give you behind-the-scenes views of road games and cities as well as reward fans who play a role as actors in our fashion-related Levi’s vines. Fans who appear on-camera for vines, could win Levi's prizes, such as jackets, gift cards or seat upgrades to the Levi's 501 Club.

As the program continues to grow, look for the “Forty Viners” crew at Levi’s Stadium and on the road. Their best work will also be featured on the video boards.

The 49ers Faithful can also be a part of the “Forty Viners” experience. You will have the opportunity to join their vines or you can add to our collection by posting vines with #FortyViners.

The best submissions could be featured on the video boards or embedded on articles like this one on 49ers.com.

Anything else you’d like to see from the “Forty Viners?" Leave your comments below.

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