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Creativity and Passion: 49ers Host Second Annual Sony Photo Immersion Event

Posted Nov 3, 2015

On Tuesday, October 27, the 49ers hosted its second annual Sony Photo Immersion Event, teaching students from local Boys & Girls Clubs lessons in photography.



On Tuesday, October 27, the 49ers welcomed youth from three Boys & Girls Clubs of the Peninsula locations, including alumni from the 49ers Academy to Levi’s® Stadium’s 49ers Museum presented by Sony for the second annual Sony Photo Immersion, an interactive instructive session on photography – and channeling passion into an education and career path.

Before the lessons began, the youth were treated to a viewing of the 49ers signature film followed by a question and answer session with 49ers alumnus Keena Turner who shared his perspective on passion, commitment and education.  Then, led by the 49ers team photographer Terrell Lloyd, who has captured images of the team for more than 17 years, the 25 students were first provided with a series of picture-taking tips to ensure great shots.  From there, they headed to the Denise DeBartolo York Education Center where Lloyd then shared the importance of finding something to be passionate about.

“I wanted to show the kids that work doesn’t feel like a job if you’re passionate about what you show up to do every day,” said Lloyd, who began his career as a professional bowler and then as an  IT professional before transitioning to photography full time. “For me, I found that in photography and I encouraged the students to find the same passion to pursue a profession they will love.”

After a quick lesson in how to operate a Sony Cyber Shot WX350 Compact Camera, the enthusiastic students were taken on a photojournalists’ tour and scavenger hunt through Levi’s® Stadium. The tour included a stop at the NRG Solar Terrace, where the young photojournalists had the opportunity to channel their inner Ansel Adams, capturing stills of the rooftop’s drought-resistant succulents and landscaping. The kids also had the opportunity to weave throughout the stadium bowl, scavenging for the perfect Levi’s® Stadium shot.




“Sony believes in inspiring creativity through the use of technology,” said Julie Wenzel, Sony’s Senior Manager of Community Relations. “This engagement gives us an opportunity to put our technology into the hands of kids to provide them with a chance to be creative and share their story from a youth lens.”

As the area’s largest at-risk youth extended learning time organization, the Boys & Girls Clubs of the Peninsula work with parents, community partners and schools to serve 1,800 kindergarteners through twelfth graders in East Palo Alto, Redwood City and eastern Menlo Park. Within three clubhouses and six school sites across the Peninsula, the Boys & Girls Clubs have 90% of its school site members graduate from high school with a plan for college or career in neighborhoods where more than one-third of students drop out of high school.

The San Francisco 49ers Academy opened in 1996 with the goal of bridging the opportunity gap for students in underserved communities. Defined by educational excellence, the 49ers Academy serves 6th, 7th and 8th grade students from East Palo Alto. The school, located in East Palo Alto’s most at-risk neighborhood, emphasizes self-discipline, respect, and individualized attention to help students master core subjects and prepare for high school.

At the end of the afternoon, Sony surprised the students by giving each youth a Sony Cyber Shot WX350 so they could continue to pursue their creativity – and passion. 

See below for some key picture-taking tips from the pros:

1. Look your subject in the eye

2. Use a plain background

3. Use flash outdoors

4. Move it from the middle

5. Watch the light

6. Take some vertical pictures

7. Lock focus

8. Know your flash’s range

9. Move in close

10. Be a picture director



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