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49ers Studios to Unveil ‘The Faithful’ TV Series

Posted May 12, 2014

"The Faithful" is a documentary series by 49ers Studios that is truly for the fans because it is the fans. Narrated by two-time Super Bowl champion Dwight Hicks, the show will take fans on journeys into the lives of the greatest 49ers stories that need to be told.


Nearly a year ago, I was given the opportunity to be the gatekeeper of all things that move and make sound for the San Francisco 49ers. I was given a chance that truly is “one in none.”

Tasked with creating new and compelling programming that would take the Faithful behind the walls and offer insight and access like never before was a daunting mission.  How could we accomplish this as a group? What content would the 49ers Faithful truly want to consume day in and day out?  

In 2013, we created 49ers Studios. Comprising talented writers, producers, videographers and designers, our journey had just begun. Since the beginning of training camp last season, you certainly have noticed quite a change. Locker room access, Jim Harbaugh’s speeches, exclusive player interviews and weekly wirings have brought you as close to the players as a fan can possibly get. These are just a few of the enhancements that we have made in the short period of this complete renaissance.

Fast forward to 2014, and phase two is already underway. We are now on the cusp of another exciting level of coverage. When the team takes the field this season, we will unveil a completely new lineup of programming, both on 49ers.com and on the air via our broadcast partners, NBC Bay Area and Comcast SportsNet Bay Area. One program in particular has been in production for the past 10 months. It’s a show that is truly for the fans because it is the fans. Unlike traditional programs that other teams deliver, 49ers Studios is proud to present one that will make you laugh, cry and feel everything in between. Mostly, it will make you proud to be a part of the 49ers family. 

“The Faithful” will debut this fall and will feature two-time Super Bowl champion Dwight Hicks as its narrator. San Francisco’s former two-time All-Pro defensive back will be your guide on special journeys into the lives of the greatest 49ers stories that need to be told.

We will share the stories of unique personalities such as Irwin Herlihy – the true definition of a 49ers Faithful, who has missed only two home games in team history. We’ll continue with Al Madrigal, Tommy Johnigan, Dave Hunstberger and Dan Soder. These four funny men are headed to the comedic summit, and they’ll bleed Red and Gold while entertaining us along the way. Plus, if you are a part of the Faithful, then of course you have heard of the Niner Empire. But what’s it like flying the team flag in enemy territory? We will take you there.

The crew and I have travelled over 100,000 miles in the past ten months – from New York City to El Paso, from Miami to Portland, Oregon, we have been listening to stories and falling in love with the people telling them.

All of these stories are great representations of what is happening off of the field for the 49ers, and that is exactly what “The Faithful” will reflect. This unique documentary-style show will also parallel the access and content that you are now accustomed to seeing from 49ers Studios. 

Keep an eye out for the episodes that will air this year and in the future.  Who knows – you may have your own Faithful story that needs telling. If so, drop us a line at FNS@49ers.com. You could get a call from me and a knock on your door from our camera crew.