The 2013 calendar year proved to be a record-setting year on and off the field for the 49ers. The organization accumulated incredible numbers on game days and reached milestones off the field, in the community. During the course of the year, 100 percent of the team’s roster participated in a community event. Players committed some of their free time to better the lives of underserved youth in the Bay Area. Astonishingly, $3.3 million was donated to Bay Area youth to support the 49ers Foundation’s mission to keep kids “Safe, on Track and in School.” The organization also received the prestigious, national Steve Patterson Award for Excellence in Sports Philanthropy. The tremendous accomplishment shows that the 49ers are not just doing great work in the community – they are also a national leader in charitable giving, setting a standard for all professional sports teams considering the breadth and impact of their philanthropic efforts. Below is a breakdown of some of the most notable milestones from the 49ers in the community in 2013…
Event Shatters Records
The 2013 offseason started on a high note with the team’s promising draft picks and with the incredible success of the 49ers Foundation’s 13th annual Winter Fest event at the Resort at Squaw Creek. The three-day winter extravaganza includes daily activities with players, ownership and Olympians, first-class hospitality, an incredible array of vintners sharing their craft, plus nightly auctions comprising unique experiences. Through the generous contributions of sponsors and guests, the event brought in more than $2 million to benefit the Center for Youth Wellness and nonprofits supported by the 49ers Foundation.
49ers Foundation and Partners Donate $3.3 Million
Winter Fest set the stage for the most successful and impactful year of the 49ers Foundation and the partnerships with BlackRock, the Taube and Koret Foundations. BlackRock Giving Days raised $1.2 million.The 49ers Academy Gala and Wine, Women, and Shoes events and Hedge Funds Care fundraising evening collectively raised and additional $1.2 million. Tad Taube, Chairman of the Taube Family Foundation, joined forces with 49ers Chairman John York and the 49ers Foundation to distribute $500,000 through Touchdowns for Kids. The gameday fundraising initiative celebrates each on-field success with a philanthropic contribution to a fund that is distributed to nonprofits in alignment with the missions of the Taube, Koret and 49ers Foundations. Between the generous support of the partnering organizations and the $150,000 given through the 49ers Foundation’s Pasta Bowl event, a grand total of $3.3 million was donated to bettering the lives of underserved youth in the Bay Area.
Spending Time in the Community
While monetary donations can make a significant impact, the 49ers contributed their time as well. Hosting more than 40 community events this year, the 49ers Community Relations team provided each player on the team’s roster with the opportunity to participate in at least one of the events with the 49ers Foundation’s primary beneficiaries: the San Francisco 49ers Academy in East Palo Alto, a middle school for under-resourced youth; Hedge Funds Care, an organization promoting the eradication of child abuse and domestic violence; Fresh Lifelines for Youth, an award-winning nonprofit dedicated to breaking the cycle of violence, crime and incarceration of teens; the Center for Youth Wellness, a total health and wellness center for youth in the Bayview District of San Francisco; City Year San Jose/Silicon Valley; and the Bayview Hunters Point YMCA. Whether it was playing board games with oncology patients at the JW House, delivering warm meals to the homes of seniors, coaching football to men with Down syndrome at “Football Camp for the Stars” or providing insight and advice to incarcerated youth at San Mateo’s Juvenile Hall, the team inspired and was inspired by the energy that comes from making a difference in the lives of youth.
Making Dreams Come True
As players walk off of the practice field, their evenings likely consist of treatment, meetings and studying. As 2013’s 49ers Dream Fulfillment program grew, however, so did the team’s willingness to take time from their chaotic daily schedules to shake hands and converse with those battling the unimaginable. Through collaborations with Make-A-Wish and the Dream Foundation, the 49ers hosted 15 individuals fighting life-threatening or life-limiting illnesses. The guests attended practices, toured 49ers headquarters and stood on the sidelines of Bill Walsh Field at Candlestick Park, cheering for their favorite team. Not a single home game passed without the extra motivation from a Dream Fulfillment guest rooting from the field. Sharing their inspirational stories, each guest left a lasting impact.
Memorable Moments at Candlestick Park
Similar stories of fortitude were shared during community-related gameday ceremonies. In October, the 49ers honored 75 women who have battled or continue to battle breast cancer as part of the NFL’s focal game for Breast Cancer Awareness Month. . In November, 200 military servicemen and women from Operation Care and Comfort, Defenders Lodge, the Navy SEAL Foundation and the Wounded Warriors Project represented military personnel stationed around the world as they took their place on the field for the 49ers Salute to Service. In addition to hosting inspiring honorees throughout the season, the 49ers Community Relations team raised an incredible $40,863 for various non-profits through the support of 49ers fans at gameday stadium drives.
Play 60 With Over 13,000 Youth
In line with the 49ers Foundation’s commitment to provide a better life and path toward the future for youth in the community, the 49ers Youth Football program retooled its structure to create an even more impactful outreach effort. During 2013, 49ers Youth Football directly impacted over 13,300 youth through 103 Gatorade Junior Training Camps; two three-day camps held at 49ers headquarters where children between the ages of 7 and 14 learned football fundamentals from trained youth football coaches, 49ers players and alumni; the annual THINK Gold! Conference for female high school athletes in cooperation with the Bay Area Women’s Sports Initiative; and a wide array of additional events incorporating the NFL’s Play 60 Initiative and USA Football’s Player-Safety efforts.
The 49ers community initiatives demonstrate the team’s commitment to creating strong families, schools and communities through hands-on community service and numerous in-kind donations. The 49ers have continually displayed their commitment to creating measurable results through transformational grants and impact programs, donating $23 million over the past 21 years. With the completion of an inspiring 2013 comes the desire to continue to grow in 2014. The new year promises to bring new achievements and development in the 49ers Foundation’s greatest events, while the opening of Levi’s® Stadium creates new avenues for events leaving a lasting impact on youth and families throughout the Bay Area. As the 49ers Foundation prepares for another record-breaking Winter Fest event in March, we forge ahead, continuing to make a difference in our community – inspiring both on and off the field.
49ers Foundation Wins National Award for Sports Philanthropy
The key ingredient to the success of the impactful programs of the 49ers Foundation and Community Relations team is heart. The motivation to grow, to provide for more nonprofits, to reach more youth and their families and to encourage hope for all derives from the passion poured into each touchpoint. Now completing its 21st year, the 49ers Foundation seeks to keep kids “Safe, on Track and in School” by supporting Bay Area organizations in alignment with this mission. This uniquely impactful work was recognized nationally when the Robert Wood Johnson Foundation named the 49ers Foundation the professional sports team winner of the 2013 Steve Patterson Award for Excellence in Sports Philanthropy. The Patterson Award celebrates and promotes those in the sports world who are improving lives by leveraging the powerful influence of sports. The 49ers Foundation joined an elite list of past honorees that are unwavering in their commitment to give back to their communities.
To keep up with the 49ers in the community, visit 49ers.com/community